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Meet Cat & the Fiddle
Cat & the Fiddle specialises in cheesecakes, with a diverse selection of 20 varieties of gourmet cheesecakes comprising faithful classics like the Classic New York Cheesecake, Oreo Cookies & Cream Cheesecake, Asian and local-inspired creations and even specially-composed medleys of their best-sellers.
The initial challenge.
Cat & the Fiddle approached First Page with the primary goal of boosting their online sales. The main strategy was to increase their organic search rankings and traffic for key phrases such as “birthday cake delivery” and “cake delivery”.
The challenge was to help Cat & the Fiddle stand out in a competitive market, which was already dominated by established brands.
The First Page team implemented a two-pronged strategy to boost Cat & the Fiddle’s online presence.
They first focused on extensive content optimisation for the company’s category pages. In addition, they launched a content marketing campaign, creating a series of quality blog posts that highlighted the client’s best-selling cheesecakes and provided crucial support for the ongoing digital marketing efforts.
