Services Used:
Meet RedDoorz.
RedDoorz is Southeast Asia’s largest and fastest-growing hotel management and booking platform. With over 1,000 properties across the region, their vision is to make travel more accessible by providing affordable and reliable accommodations in all major cities and destinations.
The initial challenge.
RedDoorz partnered with First Page to improve hotel bookings by increasing organic traffic and search visibility. However, they faced a major initial challenge: the site wasn’t even ranking for its own branded terms, let alone top generic keywords. The main cause was a site rendering issue, which the First Page team identified during our initial audit.
The team at First Page adopted a dual approach, beginning with a focus on optimising content for all of RedDoorz’s city landing pages based on an analysis of top keywords.
This content strategy was supported by a series of critical technical fixes. The team prioritised resolving a prerender middleware issue to ensure search bots could properly crawl and index the site.
Additionally, they optimised key elements like metadata, hreflang tags, and schemas, while also addressing redirect loops and splitting the sitemap to improve crawl efficiency.
