3 New Formats for TikTok Shopping Ads
There’s no denying that TikTok is one of the hottest social media platforms around right now.
Created by ByteDance, this was the most downloaded app worldwide with a whopping 656 million downloads in 2021. There are over a billion active users, with users spending an average of 52 minutes per day on the app.
From music covers of popular songs to makeup tutorials, individuals can create and share short videos that are set to music or sound bites. This social media platform is especially popular with young people, particularly the Gen Zs.
Given its massive popularity, it’s no surprise that businesses are clamouring to reach TikTok’s users.
Although TikTok began testing its advertising capabilities in 2020, it was in June 2022 that it launched personalised advertising through its TikTok Ads Manager which supports both images and videos. Taking it a step further, they have since recently released new forms of ads on the platform to create even more engaging ad experiences that drive conversions.
Here are the three new main types of shopping advertisements that you might see on this wildly popular app from 2022 onwards and how you can get the most out of them.
3 New Types of TikTok Shopping Ads In 2022
1. Video Shopping Ads
The first new type of ad on TikTok is its Video Shopping Ad. Your videos will be placed on the For You page for individuals to check out your products.
When a user clicks on the advertisement, TikTok will take them to an automatically created landing page that is designed to increase their likelihood of making a purchase. This landing page will display the product details and will direct users to the brand’s website when they are ready to purchase the product.
Shoppable video ads are getting progressively popular amongst businesses as they reduce the number of steps users have to pass through to get from ad to product.
Video Shopping Ads are recommended for: companies that wish to showcase their products across new, exciting shopping experiences to a wider audience.
2. Catalog Listing Ads
Another new type of TikTok ad is theCatalog Listing Ads. With them, businesses can showcase their products within TikTok’s catalogue alongside other merchants’ products to reach users who are more likely to buy the items via the For You page.
The best part is that no video assets are needed at all–companies can simply select images from their product catalogues and TikTok will create a video for them.
Catalog Listing Ads are recommended for: This ad format is ideal for smaller businesses who do not have the bandwidth to create high-quality videos but still wish to hop on the latest social media marketing bandwagon on the world’s fastest growing social media platform.
3. Live Shopping Ads
Lastly, the Live Shopping Ad is designed to help sellers promote and sell their products while live-streaming on TikTok. Users will be able to buy those products while watching the live-stream in real-time, which streamlines the purchasing process while enabling interaction and engagement between brands and consumers.
Live Shopping Ads are recommended for: Companies who wish to engage with their audience in real-time to show off their products and services, answer questions, promote sales and discounts, host giveaways, and collaborate with influencers.
How To Set Up TikTok Ads
Business owners will be delighted to know that they can use these new shopping ads with or without an e-commerce store on TikTok.
However, whether you choose the Video Shopping Ad, Catalog Listing Ad, or Live Shopping Ad, you will first need to set up a TikTok Ads account to advertise your products on the platform.
Next, choose the objective of your campaign. The new formats can be accessed in TikTok Ads manager through the objective ”Product Sales”.
Afterwards, create an ad group and select the ad placement. The last step is to pick the right ad type and produce effective ads.
When Will TikTok’s New Shopping Ad Formats be Available
The new TikTok’s shopping ads formats are already available for marketers and businesses for testing, giving them sufficient time to level up their advertising game for the coming holiday season.
To access shopping ads, advertisers need to reach “level one” status. This can be done by incorporating advanced signals and linking their product catalogues. Advertisers need not use TikTok shop to run shopping ads and can direct buyers to their website instead of TikTok shop.
What Are The Recommended Specs for TikTok Shopping Ads
TikTok shopping ads are a great way to reach your target audience and get the word out about your business. But before you start creating your TikTok ad, it’s important to be aware of the specs so that your ad looks its best.
The recommended aspect ratio is 9:16, 1:1, or 16:9 while you can keep the resolution 720 x 1280 px, 640 x 640 px or 1280 x 720 px.
For file types, TikTok accepts MP4, MPEG, MOV or AVI files.
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