Out of all the social media platforms, TikTok came out to be one of the fastest growing ever. Not only was TikTok the most downloaded app of 2021, but it has also become the first non-Meta app to reach 3 billion downloads globally. This says enough about the popularity of this social media platform. With so many active users, this short-form video app has also become a relevant channel for marketing and advertising in no time. With some brands still unaware of the potential of TikTok as a marketing platform, this could be the right time for your business to tap into TikTok and acquire more customers for your products.
This article will cover how businesses and brands can make the best use of TikTok as part of their marketing strategy.
The Role of TikTok in Business Marketing
With its immense popularity and influence, TikTok is no longer just a platform for dance challenges or pranks but has also become a marketing tool.
Due to the huge number of active users, there is unlimited potential for local and global businesses to find untapped audiences on TikTok. Moreover, with TikTok‘s ability to influence people with its virality, an effective marketing strategy featuring your products or services can convert more users into becoming your customers.
TikTok can also help in increasing brand awareness by promoting your products and services through videos. You can create helpful and entertaining videos that highlight your brand, or collaborate with influencers that your audience trusts. Besides, you can run ads and use trending hashtags or branded stickers to put your brand in the spotlight.
How Businesses Can Use TikTok for Effective Marketing?
Top brands such as Semrush and Netflix are already taking over the social media platform with their amazing content strategies. If you also want to take advantage of TikTok’s creative tools and features to get your business noticed, here are some ways for you to leverage TikTok to market your business.
1. Create Original and Relevant Content
TikTok has an endless amount of videos. To stand out among the crowd and get noticed, you will need to a content strategy for TikTok which is not only unique, but is also eye-catching and relevant to your target audience at the same time.
To do so, you need to understand the fun nature of the platform and create entertaining content that also highlights your brand values. The more authentic your content is, the better chances you have to grow your influence on TikTok. You can also post what happens behind the scenes at your office to help the audience better connect with your brand.
2. Add Creative Elements
Recording a video and posting it straight away is not how you do it on TikTok. You need to edit your videos using trending music and creative effects. TikTok offers you a huge audio library distributed in categories such as trending, genres, and recommended. You can add a trending sound to catch the audience’s attention, and don’t forget to do some amazing editing.
You can decide the video length, adjust the speed of your videos, apply colour filters and beauty filters, add overlays, face transformation effects, background changers, voice changers, and a lot more. TikTok even has pre-made templates where you can drag and drop your clips to quickly create a video.
3. Tap On Trends and Challenges
Simply producing video content for the sake of it will not make you stand out on TikTok. Your marketing content needs to be fun and initiate interactions with your audience. Create or participate in ongoing challenges using your products. Leverage the trends to shout out your services and post a video adding your own twist to make it gain attention. Similarly, you can complete challenges that put your brand in the spotlight and don’t forget to use the trending hashtags.
4. Optimise your Videos
Just like Instagram and YouTube, TikTok also requires you to optimise your videos for effective business marketing. You can leverage the platform’s content publishing tools to get your videos in front of your target audience. Once you are done with crafting your video content while posting, adding a short and interesting description can help to capture your audience’s imagination. Remember to use trending hashtags so that TikTok shows your videos to the right people. You can even add a link to your website in your bio to direct users to your website through your videos.
5. Share User-Generated Content
Sharing content that users create for your brand is one of the effective strategies to grab the attention of your audience on TikTok. Once you have got a good amount of followers on the platform, you can create a branded hashtag. Encourage users to share engaging videos relevant to your brand and be featured on your page. This way, you can not only keep your brand’s TikTok feed filled with captivating content, but you can also gain new followers that may watch this content.
Reach A Wider Audience for Your Business Through TikTok Marketing
TikTok with its ever-increasing popularity and amazing features, has proved that it is an effective marketing tool for both local and global businesses. You just need to have a robust content marketing strategy for TikTok to leverage its benefits. This is where you can tap on the expertise of First Page Digital, a leading digital marketing and social media agency in Singapore. We at First Page Digital help businesses to grow their revenue through constructive social media marketing strategies. Whether you want to invest in Google Ads, Instagram Ads, Facebook Ads or YouTube Ads, our social media marketing experts can help you increase your engagement rates, brand awareness and drive more conversions through all social media platforms.
Besides boosting your social media engagement, we can also help you with gaining more traffic to your website through our SEO services. Whether it’s your niche business or you want to expand globally, we can be your complete digital marketing partner.
Contact us today to let us understand your business better and help it reach new heights with social media marketing.
