Advertising online is a great way for businesses to get their message out and reach potential customers. With the right strategy, businesses can use digital marketing tools to find new customers and increase sales. Moreover, the world of online advertising is vast, with a host of platforms to choose from, including Google Ads, Facebook Ads, LinkedIn Ads, YouTube Ads, and others.
As the market for over-the-top (OTT) platforms continues to grow, many brands in Singapore are turning to them to maximise the effectiveness of their advertisements on these digital-first mediums. Viu has been at the forefront of this movement by creating platform-specific materials. Advertising on Viu can be a great way to reach potential customers, but should you do it? This article explains whether you should advertise on Viu to help you make an informed decision.
About Viu – The Latest Streaming Platform
Viu has become a renowned name in OTT video streaming and is known for delivering top-quality content from different genres across 16 markets including Singapore. Viu features an extensive library of movies, TV dramas, shows, lifestyle and infotainment programmes, all available with local language subtitles. Not only that, but it also offers its own series of original productions through the “Viu Original” initiative.
The dual-revenue model adopted by Viu includes both premium and advertising options, making it a great choice for everyone. Those wanting to enjoy their favourite content without any ads can buy the premium subscription plan, while others can have access to a collection of free videos. This makes Viu an ideal streaming service for all kinds of viewers, with something for everyone to enjoy.
Benefits of Advertising on Viu
Viu ads can offer several benefits for businesses and brands, including:
1. Targeted audience
Viu offers a highly targeted audience of viewers who are interested in a variety of shows, dramas, and movies. With a wide variety of content, you can target users based on their interests and preferences, which can help to ensure that your ad reaches the right people.
2. High engagement
Streaming services like Viu tend to have a highly engaged audience, as viewers are typically watching for long periods of time and are more likely to pay attention to the ads they see.
3. Video advertising
Video advertising has become increasingly popular in recent years. This is due to its ability to captivate viewers and effectively communicate a message in a short amount of time. Additionally, video ads allow for greater targeting capabilities, meaning that marketers have better control over who sees their messages, hence, can be particularly effective on streaming services like Viu.
Factors to Consider Before Advertising on Viu
Before advertising on Viu, there are several factors that you should consider to ensure that your campaign is effective and reaches the right audience:
1. Audience demographics
It is important to understand the demographic of Viu’s audience, as this will help you to determine if it aligns with your target audience. You should also consider the type of content that is popular on the service, as this will give you an idea of what types of ads will be well-received.
2. Ad formats
Viu offers image ads and video ads, and you need to choose the format that will be most effective for your campaign. For example, video ads might be more effective for promoting a product or service, while in-stream ads might be better for building brand awareness.
While deciding to advertise on Viu, you can set a budget to make sure that the cost aligns with your overall marketing strategy. When creating an advertising budget for Viu, you can consider factors such as the size of your target audience, the type of ads you want to use and the duration of the campaign.
4. Goals and objectives
Before you start advertising on Viu, it’s essential to have a clear understanding of your goals and objectives, so you can track the performance of your campaign and make adjustments as needed.
5. Competitive analysis
You can also research other advertisers from your niche who are already running their ads on Viu to understand their ad format. This can help you benchmark your campaign and come up with a more effective approach.
6. Integration with other marketing channels
Whether advertising on Viu will fit into your overall marketing strategy, you need to consider if it can be integrated with other marketing channels such as social media, email marketing, and search engine advertising.
7. Measurement and analytics
You should also ensure that Viu offers measurable insights and analytics, so you can understand the performance of your ad campaign and make data-driven decisions.
Should You Advertise on Viu?
The benefits of placing ads on Viu would depend on the audience demographic, their watching habits, the content available, and the terms of the advertising contract. Whether you should advertise on Viu or not, depends on a variety of factors, including your target audience, budget, and marketing goals.
Ultimately, if advertising on Viu aligns with your advertising goals and is integrated with other marketing channels, then marketing on Viu could be a valuable investment for your business.
Get Ahead in the Advertising World with First Page Digital
Want to take the leap and get ahead in the advertising world? First Page Digital, a digital marketing agency in Singapore, is here to help. Our digital marketing services are designed to give your business a competitive edge in the online world. With our comprehensive range of services, tailored solutions, and analytics tools, you will be able to identify critical areas for improvement and capitalise on opportunities to gain a foothold in the digital market.