Being a mum doesn’t mean you have to let go of your ambitions–the Singaporean mums on Instagram are proof of that! These muommy influencers, or mum-fluencers are seizing the social media spotlight with creative, real stories that mums around them can really relate to. Their authentic content resonates with mamas everywhere, inspiring them to be bold and ambitious while being there for their families.
Whether you are a business owner looking to collaborate with an inspiring mummy influencer in Singapore or a mum looking for parenting tips and fashion or beauty advice, you’re in luck, we’ve listed down top ten mummy influencers to follow in 2023.
Meet the Powerhouse Mummy Influencers Making an Impact Through Their Platforms
The digital age has given rise to a new breed of celebrities–social media influencers. And among the most influential of them all are mummy influencers and even kid influencers who use their platforms to share their lives.
Singapore is home to some of the most popular and successful mommy influencers and beauty bloggers who have managed to build a loyal following and impact thousands of women across the country.
Without further ado, let’s dive in and meet these powerhouse mums who are making an impact through their platforms on Instagram.
Mummy influencer #10: Angie (@lifestinymiracles)
Let’s start our top 10 list with an empowering mummy influencer who has an inspiring story to tell. With over 5,000 followers on IG, Angie uses the platform to share the beautiful and challenging moments of family life. After experiencing multiple child losses, the mum of two started her blog “Life’s Tiny Miracles” and uses her social platforms as a place for honest reflection on the joys and challenges of parenting, faith, friendship, and travel.
We like the positivity that fills every IG post on her feed. So if you need a daily dose of positive vibes, this mum-fluencer is definitely worth following on Instagram in 2023.
Mummy influencer #9: Aarika Lee (@aarikalee)
Next on our top 10 list of mummy influencers is Aarika Lee who is an inspiration for balancing a successful career as a content creator, graphic designer, and life as a mum of three. This influential mum-fluencer shares the real-life scenes behind raising her adorable kids, their travels and adventures–no matter how big or small! We like the authenticity of her posts as a mama who appreciates every minute she spends with her kids.
Aarika also provides honest reviews on everything from skincare to appliances and lingerie, including her recent experience in getting an infrared sauna session. If this has got you interested, you should also follow this mummy influencer along with the rest of her 20,000 followers on Instagram this 2023.
Mummy influencer #8: Rae (@theramengirl)
The next mummy influencer on our top 10 list is Rae, who goes by the handle @theramengirl on Instagram. She has over 20,000 followers on IG, where she shares her life as a mum, foodie, and travel enthusiast. Rae is known for her delicious food content and her adorable children, who often make an appearance in her posts. Aside from crafting appetising content, Rae also creates content featuring products that she sells in her online store.
Follow along with this mummy influencer as she shares fun stories in between each delicious food photo, adorable appearances from her children, and interesting product features and reviews.
Mummy influencer #7: Sharmila Logan (@sharmila.logan)
Coming in the 7th spot on our top 10 list is Sharmila Logan a professional makeup artist, owner of Mila Cosmetics, and a reseller of a bridal couture line. She has more than 60,000 followers on Instagram, where she shares her life as a mum, professional makeup artist, entrepreneur, and a travel enthusiast. We like how this mummy influencer also shares authentic stories from customers which offers real feedback potential buyers can trust.
If you enjoy getting a glimpse into the life of a mum-preneur, makeup artist, and travel enthusiast or scrolling through beautiful bridal couture pieces, then you definitely should follow this mum-fluencer in 2023.
Mummy influencer #6: Diah Mastura (@etrangle)
Mum to five adorable kids, Diah Mastura is the sixth mummy influencer on our list. With over 70,000 followers on Instagram, this passionate mum loves sharing good finds for mothers everywhere–from delicious Muslim food finds to beautiful dresses and even skincare reviews! Of course, her IG feed also provides behind-the-scenes and insight into life as a Muslim mummy in Singapore.
This mummy influencer is a must-follow for Muslim mums out there looking for a go-to resource on good finds for Muslim women, mums, or households.
Mummy influencer #5: Jamie Yeo (@iamjamieyeo)
Jamie Yeo is a powerhouse mummy influencer who makes it to the fifth spot on our top 10 mummy influencers to follow in 2023. With over 100,000 followers on Instagram, the jewellery line owner uses her platform to motivate and share stories of her life as a mum.
The mum-fluencer inspires many with stories from around her home featuring her two young children and her gardening experiences with her husband. But that’s not all! You can look forward to her new life in Britain as she moved there earlier last year with her fam bam.
Mummy influencer #4: Melissa Celestine Koh (@melissackoh)
Next in our list of inspiring mummy influencers is Melissa Celestine Koh who is also a popular fashion and lifestyle blogger from Singapore. With over 200,000 followers on her Instagram platform, the popular mum-fluencer shares beauty and skincare advice, cool outfit ideas, and wonderful travel stories.
Melissa has created an online space to inspire other mommies around the world with tales from her parenting journey. She also branched out into business too by launching her own baby product line and boutique production house. The Singaporean mummy influencer is another inspiration that continues to prove mums can do it all while looking totally fabulous!
Mummy influencer #3: Mongchin Yeoh (@mongabong)
Mongchin Yeoh, otherwise known as Mongabong, is the third in our top 10 mummy influencers to follow in 2023. With over 200,000 followers on Instagram, the newly minted mama Mongchin has captivated her IG audience with beautiful photography and creative content. From fashion, lifestyle, travel, skincare, and beauty content, she gives us an insight into it all while providing a refreshing look at parenthood too. Her vibrant images offer glimpses into the relatable moments in her life as both mum and entrepreneur that make people come back.
If you like scrolling through beautiful travel photos, cool outfit ideas, educational skincare reviews, heartwarming mum-son moments, you should definitely follow this mum-fluencer this 2023.
Mummy influencer #2: Wendy Cheng (@xiaxue)
The next mummy influencer on our top 10 list should be familiar to all. She’s none other than Xiaxue who had harnessed the power of social media in the early days to become one of the top 10 influencers in Singapore with over 500,000 followers on IG. From beautiful makeup looks and fashion inspiration to family fun-filled moments and travel adventures, this mum of one does it all! Not only is she an avid YouTuber but this certified beauty junkie now owns her own cosmetic line.
If you’d like to take a glimpse of a mix of mum-son moments; beauty; haircare; and other various reviews; cool outfit ideas; and travels; this mum-fluencer deserves your follow!
Mummy influencer #1: Naomi Neo (@naomineo_)
With a massive following of 600,000+ on Instagram, Naomi Neo is the first on our list of mummy influencers to follow on Instagram. Naomi is known as a professional lifestyle blogger in Singapore before dipping her toes into creating content on YouTube, Instagram, and TikTok. After becoming a mum in 2019, she shifted her creative focus to share engaging content covering all things family-related–from experiences as a new mum to tackling the everyday challenges that come with balancing work and parenting. She also shares her honest reviews and recommendations like the recent catering they had for her daughter’s birthday and her bedding choice. This mum-fluencer also runs two businesses – a skincare and a haircare line. She sure is a busy working mum!
Aside from her Instagram community, this mummy influencer has also built a community on YouTube with more than 400,000 subscribers and on TikTok with over 1 million followers, making it to our list of Top 10 TikTokers in Singapore.
Benefits & Challenges Of Building A Brand As A Mummy Influencer
While being a mummy influencer may seem like an easy way to earn money and gain popularity, it is not without its challenges. One of the biggest challenges is the need to balance family life with the demands of social media. Many mummy influencers struggle to find the right balance between being a good parent and being a successful influencer.
Another challenge is the need to constantly produce fresh and engaging content. With so many mommy influencers competing for attention, it can be difficult to stand out from the crowd and maintain a loyal following. This requires a lot of creativity and hard work, as well as a deep understanding of the audience’s needs and interests.
Despite these challenges, there are many benefits to building a brand as a mummy influencer. For one, it provides an opportunity to connect with other mothers and share experiences and advice. It also allows mothers to work from home and set their own schedules, which is especially appealing for those with young children. Being a successful mummy influencer can also lead to lucrative brand partnerships and sponsorship deals, which can provide financial stability and security for the family.
What The Future Holds For Singapore’s Most Influential Mummies On Social Media
Without a doubt, mummy influencers are a powerful and influential group of women who are making a difference in the lives of mums across Singapore. Whether it’s providing advice and support, sharing their personal experiences, or partnering with brands, these mums are proving that being a mother is not a hindrance to achieving success and making an impact. And as social media continues to evolve, their influence and impact will only continue to grow.
As more and more mothers turn to social media for advice and support, mummy influencers will play an increasingly important role in shaping parenting trends and buying habits. They will also continue to be a powerful force in the advertising industry, with brands recognising the value of partnering with influential mummies who can connect with their target audience in a meaningful way.
If you’re a brand considering teaming up with a mummy influencer but also need help to ensure a successful partnership, you can ask for help from an award-winning Instagram marketing agency like First Page. We have a team of experts in our social media agency with a record of successful projects and positive reviews from our clients. Contact us and let’s talk about how we can deliver growth and positive results for your business!
