Services Used:
Meet The Cocoa Trees
The Cocoa Trees is a well-known chocolate and confectionery retailer with a wide range of products across multiple brands, collections and gifting categories.
With a large ecommerce website and many product-led pages, the brand needed a stronger SEO strategy to capture non-branded search demand and guide users towards relevant collection pages.
The initial challenge
The Cocoa Trees partnered with First Page to boost sales revenue and organic traffic through stronger SEO visibility.
The website had a large number of pages, which created cannibalisation issues among branded content. Several pages were competing against one another for similar keyword themes, making it harder for search engines to understand which pages should rank.
Most pages were also not fully optimised to capture non-branded traffic. This limited the brand’s ability to reach users searching for broader chocolate, confectionery and gifting-related terms.
At the same time, the website was undergoing a revamp, which made SEO migration and site-wide optimisation especially important. Without proper SEO handling, important pages could lose visibility, rankings or traffic during the transition.
First Page developed an SEO strategy focused on improving The Cocoa Trees’ collection-page visibility and strengthening the website’s organic performance.
The first priority was SEO optimisation and migration support. During the website revamp, First Page shifted focus from branded pages to targeted collection pages, while optimising the broader site structure to protect and improve organic visibility.
Next, the team addressed content cannibalisation across the website. Overlapping pages were reviewed and refined so that each key collection page had a clearer search purpose and stronger relevance for its target keywords.
First Page also improved collection-page optimisation by aligning content with non-branded search demand. This helped users land on more relevant pages and supported stronger rankings for commercially valuable product and gifting-related terms.
Together, these efforts helped The Cocoa Trees strengthen its SEO foundation, improve Page 1 keyword visibility and drive higher revenue from search-led customer journeys.
