Services Used:
Meet Cakebar
Cakebar is an online cake and dessert brand offering products for gifting, celebrations and everyday indulgence. With demand coming from customers searching for cakes, artisanal desserts and gift boxes online, Cakebar needed stronger organic visibility to capture high-intent searches and convert them into online sales.
The initial challenge
Cakebar partnered with First Page to build organic visibility for revenue-driving product keywords, increase brand awareness and generate more sales through its online store.
The brand had little to no organic presence for important commercial keywords. This meant that users searching for cake shops, artisanal cakes, desserts and gift boxes were less likely to discover Cakebar through organic search.
The challenge was not only to improve rankings, but to grow visibility and revenue at the same time. Cakebar needed SEO work that could support both brand discovery and direct online purchases.
There was also a clear need to drive more conversions from organic traffic. First Page needed to ensure that keyword targeting, page optimisation and content development were closely aligned with product demand and online buying intent.
First Page developed a product-led SEO strategy focused on helping Cakebar rank for high-intent dessert and gifting searches.
The first priority was a keyword cluster overhaul. First Page analysed and identified product-related keyword clusters with strong search demand, including themes such as cake shop, artisanal cakes and gift boxes.
Next, the team carried out strategic content development. Product category pages were optimised and developed to capture demand across desserts, cakes and gifting occasions. This helped Cakebar improve relevance for commercial searches and guide users to pages that matched their purchase intent.
To further support growth, First Page also deployed a multichannel campaign strategy. Demand Gen and Performance Max campaigns were used to increase awareness, reinforce visibility and support revenue growth alongside SEO efforts.
Together, these efforts helped Cakebar move from limited organic presence to stronger Page 1 visibility within a short timeframe.
