website traffic
solely from CPC
organic traffic
Services Used:
Meet Apartment O.
Apartment O offers stylish, fully-furnished service apartments in Hong Kong, with designs inspired by Old Hong Kong and Shanghai. Located in the Causeway Bay and Happy Valley districts, these one to three-bedroom apartments blend modern convenience with a nostalgic taste of the past.
The initial challenge.
Apartment O’s main goal was to increase brand awareness and online traffic, which we pursued through a dual strategy of SEO optimisation and Google Search Ads.
However, the campaign faced a significant challenge: the website was too new to outrank certain competitors, especially for highly competitive keywords. Recognising that SEO is a long-term strategy, we designed a complementary SEM campaign to achieve the client’s desired results in a timely manner.
Our SEM campaign began by targeting high-traffic keywords to deliver an instant boost in online visibility. We also strategically targeted specific competitor brand names to capture a portion of their search traffic.
In parallel, our long-term SEO strategy focused on driving high-quality online traffic by optimising for keywords with high purchase intent.
