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First Page Digital: Amongst Fastest-Growing SMEs in Singapore  2021 8

First Page Digital: Amongst Fastest-Growing SMEs in Singapore 2021

First Page Digital has clinched the SME100 Awards for Fast Moving Companies in Singapore 2021, a regional award given to SMEs experiencing exceptional growth and performance. 

Shane Liuw, General Manager at First Page Digital Singapore, received the award on behalf of the company.  

“We’re very honoured to be receiving the SME100 Awards Fast Moving Companies in Singapore as there are over 200,000 SMEs and to be voted in the top 100 is no easy feat. I would like to take this opportunity to thank all my team members in First Page for their hard work and dedication to the company’s cause. And of course, last but not least, our clients, because without them, we wouldn’t be here, where we are today.”


What are the SME100 Awards? 

The SME100 Awards recognise fast-growing businesses across Southeast Asia, in Singapore, Malaysia, Indonesia and Vietnam. Given annually, this award honours the companies that have achieved commendable growth through their strategy, drive and persistence. 

This award is given to SMEs in Singapore that meet the criteria of having a minimum annual turnover of SGD 500,000 or 1,000,000 (depending on the industry type of the company). 

While a significant weightage is given to quantitative measures like annual turnover, growth in operating profits and investment in capital, companies are not just assessed by this yardstick. The SME100 Awards also look at other factors that are indicative of success: management outlook, pioneering innovations, the use of digital solutions, market share and CSR activities.

Who are we? 

First Page Digital is a global performance marketing and digital advertising company with offices in Singapore, Hong Kong and Australia. We are a part of a global group of digital agencies, Superist, together with affiliated performance marketing and SEO agencies, Chilli and Primal. Our suite of marketing services include SEO, Google ads advertising, Facebook advertising, social media management and content marketing – and are designed to help our clients achieve aggressive growth online. With our premium partnerships with media providers, like Google, HubSpot, LinkedIn, Shopify and TikTok, we are able to provide exclusive access to media products. 

We’ve worked with several companies, both SMEs and large corporations, across different sectors in Singapore. Some of them include JustCo, Changi Airport Group, Asian Food Network, Under Armour and JCDecaux, just to name a few.

Successful case studies

Cat & Fiddle

First Page has worked with Cat & Fiddle, a bakery that specialises in cheesecakes. Cat & Fiddle faced stiff competition online, with prominent dessert-makers Awfully Chocolate and Bakerzin capturing a large portion of the market share. In hopes of increasing traffic for specific keywords, improving their organic rankings and ultimately, driving online sales, they approached First Page. Three months after working with us, Cat & Fiddle managed to achieve the following:

  • Grew their traffic by 376% in 3 months
  • Had a 198% increase in organic revenue 


Floristique is a florist that creates and delivers beautiful bouquets at affordable prices. They hoped to increase their sale of flowers online through their e-commerce site. In order to do that, they had to increase their visibility online, as well as brand awareness. First Page’s keyword strategy included first identifying product type mid and long-tail keywords and including them into product pages. With traffic slowly increasing, and domain authority gained, we could also start including more competitive, short tail keywords – increasing prominence of the Floristique brand. In 3 months (the duration of the campaign), we saw:

  • 110% increase in users viewing bouquets
  • 64% increase in completed sales 
  • 157% increase in revenue 

We look forward to working with you!

The team at First Page is honoured, humbled and proud to have reached this significant milestone and are determined to grow further, achieving more. If you’re interested in speaking with us to learn more, contact us

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