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Our Approach To Keyword Research

Our Approach To Keyword Research

Our Approach To Keyword Research

A strategic set of keywords research is the fundamental block in SEO that informs all our subsequent decisions. The right set of keywords allows you to efficiently reach your target audience and convert them into customers. To perform strategic keyword research, our Singapore SEO agency does:

  • Client business discovery through website, questionnaire, brief, and onboarding call
  • Keyword discovery using third party tools such as Google Keyword Planner, Google Trends, and Ahrefs
  • Competitor keyword analysis and content gap spotting via third party tools such as Ahrefs
  • Long-tail and semantic keyword exploration to find underrated opportunities via Google Search Console
  • Prioritisation and filtering based on keyword intent, search volume, and search trends
  • Keyword clustering to ensure exact common intent amongst keywords
  • Strategy and page mapping which determines the big picture strategy

Why Keyword Research Matters

Why Keyword Research Matters

Why Keyword Research Matters

Keyword research is the base of your campaign. It involves identifying and analysing the words and phrases people use when searching online. By understanding these search behaviours, businesses can tailor their content to appear for user searches.

Keywords alone informs all subsequent plans and actions to get rankings and traffic for your website. It guides how web pages, titles, headings, content, and their intent are optimised. Essentially, a bad set of keywords dooms your SEO efforts right from the start.

For Singapore businesses, local keyword research is essential. It captures nuances like Singlish terms, location modifiers (“near me,” “Singapore”), and region-specific trends. This local focus helps brands rank higher among Singapore-based audiences and drive qualified traffic ready to convert.

Why Choose First Page Digital For Singapore Keyword Research

Why Choose First Page Digital For Singapore Keyword Research

Why Choose First Page Digital For Singapore Keyword Research

Choosing First Page Digital means partnering with a local SEO agency that truly understands Singapore’s search landscape. Most of our SEO specialists are based locally in Singapore, giving us a unique ability to capture local nuances, cultural context, and user intent. From understanding Singlish expressions to having experience daily life in Singapore, we translate this knowledge into keywords that Singaporeans actually use. Examples include:

  • Location based terms such as “supermarket near Ang Mo Kio, Chinese restaurant in Northpoint shopping centre”
  • Exam and education terms such as “PSLE, o level pure physics, JC H2”
  • Real estate terms such as “new launch 2025, absd, tdsr, hdb resale 5 room”
  • Healthcare terms such as “liver cyst surgeon singapore, physiotherapy near me”

Each of our specialists has at least three years of experience in keyword discovery, competitor analysis, and SEO strategy. This depth of expertise allows us to pinpoint high value, conversion ready keywords that drive more qualified traffic to your site.

Additionally, we’ve worked with clients in virtually every vertical, we bring powerful competitive intelligence, helping you understand what your rivals rank for and where opportunities lie.

Recent SEO Awards.

Clutch Top SEO Company Singapore 2025

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Top SEO Company Singapore 2025
Clutch Top SEO Company Ecommerce Singapore 2025

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Top SEO Company Ecommerce Singapore 2025
Clutch Top SEO Company Business Services 2025

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Top SEO Company Business Services 2025
Clutch Top Link Building Company Singapore 2025

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Top Link Building Company Singapore 2025

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Five Stars Five Stars Five Stars Five Stars Five Stars
The First Page Team (Wani, Carl, Diyanah, Callum & Eugen) have been excellent in assisting our company's online store in accelerating our SEO efforts. They have a great team who are specialized in handling very specific tasks as opposed to other agencies that may engage a specialist with more general skills. Their responsiveness and professional assessment to critical issues were spot-on accurate and they are flexible to accommodate to unique circumstances, of which these traits have earned our company's hard-earned partnership and trust for well over 2 years. Well done and keep it up team! I would highly recommend them if you need any help with SEO enhancements for your business.
Wei Jia Tjong
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My experience with First Page Digital has been very positive so far! I have been assigned to a very responsible and responsive technical team of Zoe Yee, Shirlyn Ting and Angela Kwang! Both have been working closely together with me to improve my sites rankings. They have been patient to explain very technical details in a simple way for a non-technical person like me to understand. They are a good liaison between me and their own content team to create and execute good content for my site. I could not have expected a better customer service. I am confident that with their help my page rankings will improve quite a bit in short time! Thanks to them, I will have no second thoughts on recommending First Page Digital to others!
Dr. Kausthub Desikachar
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It's been such a rewarding experience working with First Page Digital for SEO work. They are really helping our marketing strategy. Our business started SEO with no in-house web dev resources. But thankfully, FPD has been able to tackle most of the technical hard work behind so that our campaign performance visibly and consistently improves MoM. The account team (Li Juan, Carl and Min Qi) is always supportive, attentive in putting up regular campaign reviews, reports and strategic recommendations. Their active communication definitely helps smoothening the process and achieving results faster. Highly recommend FDP for businesses looking for external marketing support!
Quan Ta Anh

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Initially, I met with Angela, who came across as very sincere and willing to share honest opinions. She followed up with our requirements very closely, showing me technical details on what can be improved and met with her several times even though we did not commit to signing up with her! I was convinced by their company's capabilities because Angela as a senior sales knew very well what she was talking about, making me wonder if she was part of the technical team. Later on we worked with Anthony and his team for SEO and content solutions who were also very efficient. Anthony is very responsive to our queries and can be easily contactable if we have any requests. His team has also produced professionally written original content with strategic keywords to help boost our page ranking.
Ashton Chong
Five Stars Five Stars Five Stars Five Stars Five Stars
We would like to highlight the professional and dedicated SEO service provided by Carl and BingMing. Its one thing to fulfill contractual obligations but to support us beyond the line of duty deserved to be commended and highlighted. Their team has provided solutions to every problems we encountered and has been very responsive to our feedback. We highly recommend them to any customers who want to enhance their Google ranking and online business offerings. One of the best digital service provider we have encountered in the industry. (If not for the additional online traffic they brought in for us that kept us super busy, we would have lobbied them for a raise) ;)
AA Marketing AA Singapore
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First Page Digital provides excellent service and has been sincere in helping us solve many problems. Not many IT companies are able to go the extra mile in support and willingness to help like First Page Digital. Having gone through a bad experience with our previous SEO provider, they are indeed a refreshing change that we needed. Their SEO methodology is effective and we saw our page rank move up fast within a few months after engaging their services at the initial stage. We have been working with them for a few years now as they have constantly deliver the results that we seek. Their detailed monthly reports are precise in notifying where your keywords stand. “Recommended for businesses who want to dominate the SEO rankings for your preferred keywords”
Pasta Fresca
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The experience working with First Page Digital was amazing, our account manager, Zoe was extremely helpful and really helped us hit the SEO expectations we wanted such as being listed on the 1st page in a short amount of time and it did not stop there, the rankings kept going up as well. In addition to Zoe's effort, the following individuals, Joanne, Jordan, Robert, Cassie, Joseph, Sarah Devaraj, Keegan, Ice, Lisa, and Stefan the backend support team and ensured the campaign's success as well.
Junxian Zhang
Five Stars Five Stars Five Stars Five Stars Five Stars
I have been searching for a SEO agency for awhile till I met Angela she have been very patient and very professional in her work, She make sure I understand every aspect of SEO before I commit to anything. Ming and Carl have been amazing they are super responsive and always ready to make changes to make sure everything is optimized. First Page Digital have been very responsive, efficient and excellent customer service and they take pride in their work. I would recommend them to anyone.
Ger Ang
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These guys knows what they are doing. After engaging a few other SEO Agencies over the past few years, FirstPage Digital was much more responsive. Most importantly my website ranking did increase on a monthly basis. Monthly article written by Amanda were awesome and manage to deliver what we wanted. Big Shout Out to Sean Ho for his responsive replies even late at night. Last but not least would like to thank my account manager Asher for introducing me such a great team.
Esmond Liu
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I would like to commend First Page Digital Singapore for being a honest and result producing SEO company. A wonderful experience working with Su Hang. Throughout the campaign, his team was able to point out issues and offer good suggestions to improve for my site. Hence, I was able to quickly bounced back up from Covid disturb. This allows me to stay competitive in an ever-changing market. Definitely delighted to have FPDS as my business partner.
Alson Ong
Five Stars Five Stars Five Stars Five Stars Five Stars
I have been a client of First Page Digital for years. I appreciate particularly the detailed review Shirlyn provides as she manages my account proactively. She keeps on constant contact with me to give me ideas about improving my website, how my key words are doing and where I stand amongst my competitors. She has been very patient, knowing that I have very little technical knowledge and has made every effort to explain and educate me.
Joanna Ong
Five Stars Five Stars Five Stars Five Stars Five Stars
After meeting different SEO agents, First Page Digital still our go-to agency as their Senior Digital Strategist, Angela provide us a lot of insights and recommendations for our company. Not to forget, their Digital Marketing Strategist, Shirlyn actually went beyond the work scope to provide in-depth information about SEO instead of just doing it at back end. Very satisfied with their friendly yet professional service. Highly recommended!
Ew Chee Fong
Five Stars Five Stars Five Stars Five Stars Five Stars
We've been working with the team at First Page Digital for just over a year and they are really friendly, professional and have guided our company to better understand the importance of SEO in today's world. Our Acc. Manager, Sean, stepped into the role with great enthusiasm and is always keen to share new ideas or solutions to help increase our brand's online presence. Shoutout to Shane (fantastic manager) and Carl! Thanks team!
H North
Five Stars Five Stars Five Stars Five Stars Five Stars
First Page Digital have done a fantastic job with our existing SEO campaign. Khai, Shirlyn and their team are great at what they do and have been thorough in ensuring that our keywords are fully optimized to yield Page-1 results. We strongly believe in their professionalism and are eager for received even better results from them in the near future.
Insworld Institute
Five Stars Five Stars Five Stars Five Stars Five Stars
We have been with FirstPage Digital for almost almost 2 years now and are very pleased with their services from the beginning. Responses to product enquiries as well as technical aspect of SEO were handled with utmost professionalism and quick turnaround. Account Manager was always approachable and able to explain technical matters in the simple terms. Our SEO campaign are on-going and progressing very well thanks for FirstPage Digital!
GHM Hotels

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Our Recent Work Awfully Chocolate

A case study by First Page - Keyword Research Services

SEO

We conducted a full local SEO campaign for Awfully Chocolate that was designed to increase their presence on Google Map Pack, Google Maps, and near me searches. The results? A sizeable increase in footfall to their physical stores.

140%
increase in users
230%
increase in product revenue
660%
increase for the keyword 'all chocolate cake'

Don’t believe us? Click to watch a glowing
5-star review from HipVan.

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Keyword Research FAQs

Keyword research is the process of identifying and analysing the words and phrases that people use when searching for products, services, or information online. It helps businesses understand what their target audience is looking for so they can create content that matches those needs. In SEO, keyword research forms the foundation of a strategy that improves a website’s visibility, drives organic traffic, and connects users to the right information at the right time.

Good keyword research goes beyond just finding popular or high-volume keywords. It focuses on relevance, intent, and opportunity. This means identifying search terms that align with your business goals, match what users are actually looking for, and offer a realistic chance to rank well. Effective keyword research also considers factors like competition, search volume trends, and local context, especially in Singapore, where language and cultural nuances influence how people search.

Keywords are the building block of any good SEO or PPC marketing strategy. They tell you what products and services people are already looking for, and picking the right target keywords to focus on for your own campaigns can help ensure your website is being shown to the exact audience you’re trying to reach. When used in conjunction with other SEO strategies such as link building, they can be a powerful way to drive web traffic directly to your website.

Keywords can be general or specific depending on the needs of your business. Within a local SEO approach, location-specific keyword phrases are used to ensure that users located near your company’s outlet will be able to see it first. Phrases such as “in Singapore”, “near me”, “nearby”, or “near [place]” are common in keywords used for local SEO, and can be identified using a variety of keyword research tools.

Keyword trends and search behaviors change over time, so it’s best to review and update your keyword strategy after each campaign. Factors like seasonality, new competitors, and evolving search intent can affect performance. At First Page Digital, we monitor keyword shifts continuously and refresh your strategy regularly to keep your content competitive and aligned with current search demand.

There’s no fixed number; it depends on your business size, website structure, and goals. A small business might focus on 20–50 primary keywords, while larger sites can target hundreds across multiple pages or content clusters. The key is to balance quality and quantity, ensuring each keyword is backed by strong intent, achievable competition, and clear ROI potential.

Keyword research delivers immediate insights, but SEO results typically take time. For most websites, it takes six months to 1 year to see noticeable increase in traffic, depending on competition, content quality, and implementation speed. Because First Page Digital uses local market data and proven strategies, we often help clients see traction faster, especially for Singapore-focused keywords.

We use a combination of industry-leading SEO tools such as Ahrefs, SEMrush, Google Keyword Planner, Google Search Console, Google Trends, and SEOmonitor. These tools help us analyze keyword performance, uncover competitor opportunities, and refine targeting for both broad and local Singapore markets. Combined with our in-house expertise, this ensures your keyword research is accurate, data-driven, and actionable.

Yes, absolutely. Our SEO specialists don’t just hand over a keyword list; we implement and optimise your pages to ensure every keyword performs effectively. This includes optimising titles, headings, meta descriptions, and on-page content. We also advise on technical SEO factors that can boost crawlability and page performance.

Advance Keyword Research FAQs

Keyword intent refers to the purpose behind a user’s search. Essentially, what they’re actually trying to achieve when they type a query into Google. Generally, keyword intent falls into three main categories:

  • Informational (the user wants to learn something)

  • Transactional (the user wants to buy or take action)

  • Navigational (the user wants to find a specific brand or site)

Choosing keywords with intent in mind allows us to create the right content that meets their needs and thus would rank onj Google.

If you’re in a niche industry, it’s normal for many keywords to have low or even zero reported search volume. This doesn’t mean they’re not valuable. These keywords often represent highly specific, conversion-ready searches from qualified prospects who know exactly what they’re looking for. Our keyword research process balances volume with intent, ensuring you target terms that drive business results, not just traffic for the sake of traffic.

High search volume doesn’t always mean high opportunity. These keywords tend to be extremely competitive and may attract broad audiences with low conversion potential. Instead, it’s smarter to target a mix of high, mid, and long-tail keywords, the latter often delivers more qualified leads. At First Page Digital, we identify keywords where your business can realistically compete and generate meaningful ROI, not just visibility.

Seasonal keywords are search terms that spike in popularity during specific times of the year, such as festive seasons, school holidays, or industry events. For example, searches for “Valentine’s Day gifts” or “Chinese New Year promotions” rise sharply during those periods. Recognising these patterns helps businesses plan content and campaigns in advance to capture timely search demand and stay ahead of competitors.

In most cases, targeting competitor brand names directly is not advisable, as it can lead to legal or brand reputation issues, and Google may not reward such attempts. However, there are ethical and effective alternatives, such as creating comparison articles or alternative solution pages (e.g., “Brand X vs. Your Brand”). This approach helps you reach users actively evaluating options, positioning your brand as a credible and relevant choice.

Not always, it depends on what the search engine results page (SERP) looks like for that keyword. If the current top results are blog posts, you’ll likely need a blog page. If they’re service pages, a landing page might work better. At First Page Digital, we analyze SERP intent and content formats to determine whether a new page or existing page optimization is the most efficient way to rank and capture traffic.

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