The Social Media And Forum Sites AI Search Cites In Singapore

Which social media and forum sites AI search cites in Singapore depends almost entirely on which AI you ask. Google’s AI Overviews leans on Facebook, Instagram, and YouTube, and Facebook alone turns up in more than a third of its answers. ChatGPT, on the other hand, cites Facebook in fewer than 1 in 100 answers, and the little social content it does use comes mostly from Reddit and LinkedIn.

The pages themselves matter too, because a third of AI Overviews’ Facebook citations go not to posts but to topic pages that Meta’s own AI puts together from public posts. So when Google’s AI answers a question about your category, it may be passing on another AI’s summary of what people have said about you.

Key Findings

• Social, video, and forum sites take 14.9% of AI Overviews’ citations but only 0.7% of ChatGPT’s, and the gap runs the same way for every one of the 198 brands we track.
• A third of Facebook’s AI Overviews citations go to topic pages labelled “Summarized by Meta AI”, and other platforms’ own topic pages show the same pattern.
• Most of the social pages AI cites belong to other people, such as media, community groups, and other businesses, while a brand’s own accounts get about 9% of the citations where the account can be identified.
• About half of all Reddit citations come from one subreddit, r/askSingapore, and local forums such as HardwareZone and MyCarForum come a distant second to Reddit, even in their own industries.

How We Counted Social And Forum Citations

We track AI answers for 198 Singapore brands through WorkDuo, a platform that sells this kind of tracking, on ChatGPT and Google AI Overviews, and on Perplexity too for 38 of them. Over the 30 days to 7 November 2026, that came to 659,054 AI answers across 42 industries, along with every social media, video, and forum page those answers cited.

A site’s share of citations is the slice of everything that AI platform cited that went to it, not counting Google’s own pages, and its share of answers is how many answers cite it at least once. In our look at the websites AI search cites most, Facebook was the only site cited in all 42 industries, and almost all of that reach comes through Google.

For the wider market, Ahrefs, which also sells AI citation data, tracks the sites AI answers cite for Singapore prompts on six AI platforms. Its figures here are from 7 November 2026.

Google’s AI Overviews Cites Social Media About 20 Times As Often As ChatGPT

Social media, video, and forum sites make up 14.9% of everything AI Overviews cited for the brands we track, against 0.7% on ChatGPT. That’s not an average hiding a few extreme brands, either, because AI Overviews gave these sites a bigger share than ChatGPT did for all 198 of them.

Depending on the industry, Facebook’s share of AI Overviews answers runs from 13.9% in marketing and creative agencies to 54% in cars and transport, while on ChatGPT it stays under 1.5% in every industry where we track at least three brands. So if your buyers search on Google, I’d treat what’s posted about your category on Facebook as part of your search presence, not just your social media.

A Third Of Facebook’s Citations Go To Meta AI Summary Pages

When AI Overviews cites Facebook, 34% of the time it links not to a post but to one of Facebook’s “fb-answers” pages. Each one takes a topic, such as property financing in Singapore, and pulls together public posts and comments about it under short headings, sometimes with a written summary at the top. The ones we opened on 7 November 2026 were labelled “Summarized by Meta AI”.

AI Overviews cited 6,495 different pages like this in 30 days, and ChatGPT cited them too, though far less often. Other platforms build their own topic pages, and on AI Overviews, they take a big share of each platform’s citations:

Taken together, these pages are 20% of AI Overviews’ social media citations and 4% of ChatGPT’s, and 195 of the 198 brands had at least one cited in their answers. Instagram’s topic pages open with a short summary too, above a grid of public posts, but the ones we opened didn’t say who wrote it.

I can’t see how Google chooses these pages, but I think they suit AI Overviews because each one already gathers what people say about a question in one place, which makes it an easy page to quote. If that’s right, the comments people leave about your category can reach Google’s answers twice, once as posts and again through Meta’s summary.

The Social Pages AI Cites, Platform By Platform

Within each platform, AI Overviews tends to cite individual posts rather than a business’s main page:

The posts, reels, and group threads that get cited are mostly other people’s. Where a link shows whose account it is, 9% of citations go to the brand’s own account and another 9% to the competitors we track for it, while 82% go to someone else, such as media, community groups, influencers, and other businesses. More than a third of social citations can’t be traced to an account at all, because Instagram post links and YouTube video links don’t carry the account’s name.

Own accounts still turn up for most brands, since 121 of the 198 had at least one cited in 30 days. On ChatGPT they’re a bigger slice, at 20% of the citations that can be traced, and nearly 9 in 10 of those are on LinkedIn. In my view, keeping your own profiles in good shape is the minimum, because what AI quotes most is what other people post about your category.

ChatGPT’s Social Citations Are Mostly Reddit And LinkedIn

ChatGPT cites social sites so rarely that its mix looks nothing like Google’s. Reddit takes over half of ChatGPT’s social and forum citations, while Facebook and Instagram take two-thirds of AI Overviews’.

Even so, it’s AI Overviews that cites Reddit more often. Reddit turns up in 7.7% of its answers against 1.2% of ChatGPT’s, and it’s cited in a bigger share of AI Overviews answers for 178 of the 198 brands. So Reddit leads ChatGPT’s social citations mainly because ChatGPT barely cites Facebook and Instagram.

LinkedIn is the one social site ChatGPT uses about as often as Google does, since ChatGPT cites it more often for 80 brands and AI Overviews for 101. It matters most in business-to-business categories, where ChatGPT cites it in 7.7% of answers for marketing and creative agencies, 3.3% for industrial and B2B suppliers, and 3.0% for professional services.

One in six of ChatGPT’s Reddit citations isn’t a community thread at all, but a post an account made on its own Reddit profile. Most of these accounts are businesses, such as movers, physiotherapy clinics, printers, and pest control firms (11 of 15 in a random sample), and AI Overviews didn’t cite a single profile post like this.

Reddit Citations Come From A Handful Of Singapore Subreddits

Almost half of all Reddit citations, 49%, come from r/askSingapore. Add r/singapore and r/SingaporeFI and the top three reach 60%, while subreddits with Singapore or SG in the name take 77%. Ahrefs’ market-wide data puts it even higher, at 58% of citations to the Reddit pages it found for Singapore prompts.

Most industries draw on r/askSingapore first, but a few lean on a subreddit of their own:

So for most businesses, I think the Reddit conversation that matters happens in r/askSingapore, plus a specialist subreddit if your category has one. Those threads are where I’d look first to see what AI might repeat about you.

Local Forums Come Second To Reddit, Even In Their Own Industry

Reddit is the most cited forum in all 31 industries where we track at least three brands. Singapore’s specialist forums do show up, but mainly in their own industry, and none of them reaches 1% of that industry’s answers:

Quora is the second forum in most other industries, and the pages cited there are almost all individual questions. It passes 2% of an industry’s answers in only one industry, international schools, at 2.9%.

AI doesn’t always cite a forum’s threads, either. AI Overviews picks MyCarForum’s discussion threads (96% of its citations there), but ChatGPT picks its marketplace listings (90%). Two well-known parenting forums are cited mostly for their articles, too. For KiasuParents, 91% of the pages AI cites are editorial articles rather than threads from its separate forum site, and for SingaporeMotherhood, 92% are feature articles.

Which Industries Lean Most On Social And Forum Sources

The share of an industry’s citations that go to social media, video, and community sites varies about fivefold, from 2.1% to 9.9%. Among industries where we track at least three brands and no single brand has more than 60% of the answers, these lean on them most and least:

Electronics and watches sit near the top of both lists. I think that fits categories where buyers compare models and want to hear from other owners before they spend, which is exactly what posts and forum threads are for.

What About Perplexity?

We track Perplexity for only 38 brands, and one of them accounts for most of Perplexity’s Facebook, Instagram, YouTube, and LinkedIn citations, so I wouldn’t lean on its figures. Without that brand, social and forum sites make up 0.8% of Perplexity’s citations, close to ChatGPT’s 0.7%, and LinkedIn, Reddit, and Lemon8 lead its small slice. In Ahrefs’ data, Lemon8 also ranks 9th among the domains Perplexity cites for Singapore prompts, while Facebook ranks 350th.

What Ahrefs Sees Across The Singapore Market

Across all Singapore prompts in Ahrefs’ data on 7 November 2026, Facebook and Instagram are the two sites AI Overviews cites most, yet ChatGPT ranks them 103rd and 240th. Reddit is in the top 15 on all five platforms below, and each rank is among all the domains that platform cites.

Google’s AI Mode cites Meta’s summary pages too. Of the 69 Facebook pages Ahrefs found cited there, these took 36% of the citations, close to the 34% in AI Overviews for the brands we track.

What This Means For Your Business

The KPI that moves here is how often AI answers mention you when a buyer asks for options in your category, and on Google, that’s partly shaped by social pages you don’t control. If the posts, group threads, and Meta AI summaries about your category leave you out, that gap can show up as fewer mentions in AI Overviews and fewer branded searches, and none of it appears in your rankings report.

These are the checks I’d start with:

• Search Google for your buyers’ questions and open the Facebook pages AI Overviews cites, since a third of those citations go to Meta AI summaries.
• Read the r/askSingapore threads about your category, and your industry’s own subreddit if it has one, since that’s where most Reddit citations come from.
• Treat individual posts and reels as citable pages, because AI Overviews cites them far more often than a business’s main profile.
• Keep your LinkedIn company page accurate if you sell to businesses, since that’s the page ChatGPT cites most on LinkedIn.
• Track ChatGPT and AI Overviews separately, because they draw on very different social sources.

What This Data Can’t Tell You

The 42 industries come from the brands we track rather than the whole market, and the questions mix ones that name a brand with ones that don’t. It’s also 30 days of data, and Meta’s summary pages are new enough that their share could change quickly.

The figure for brands’ own accounts is a minimum, because more than a third of social links don’t show whose account they are. And the data can’t explain why a model picks one page over another, so the reasons I’ve given are my reading of the pattern rather than anything Google, OpenAI, or Meta has confirmed.

AI Search Social Media FAQs

Does ChatGPT cite Facebook and Instagram?

Hardly ever. Across the 198 Singapore brands we track, ChatGPT cited Facebook in 0.7% of its answers and Instagram in under 0.1% between 9 October and 7 November 2026, while Google’s AI Overviews cited them in 34.8% and 14.9%. When ChatGPT does use social sources, it mostly picks Reddit and LinkedIn.

What are Facebook’s Meta AI summary pages?

They’re topic pages on Facebook, under facebook.com/fb-answers/, that gather public posts and comments about a question under short headings and are labelled “Summarized by Meta AI”. Between 9 October and 7 November 2026, they took 34% of Google’s AI Overviews citations to Facebook for the Singapore brands we track.

Which subreddits does AI cite most in Singapore?

r/askSingapore, by a wide margin. It accounted for 49% of Reddit citations for the 198 Singapore brands we track between 9 October and 7 November 2026, followed by r/singapore and r/SingaporeFI. Some industries have their own, such as r/sgexams for tuition and r/drivingsg for cars.

Does AI cite a business’s own social media accounts?

Sometimes, but not often. For the Singapore brands we track, a brand’s own accounts got about 9% of the social citations where the account could be identified, between 9 October and 7 November 2026, and the rest went mostly to media, community groups, and other businesses. Own accounts did better on ChatGPT, at 20%, mostly through LinkedIn.

References

• WorkDuo: AI search visibility platform
• Ahrefs: Brand Radar

AI citation figures come from WorkDuo for 9 October to 7 November 2026. Ahrefs figures and the pages described are as of 7 November 2026.