Services Used:
Meet Total Health Chiropractic
Total Health Chiropractic is a chiropractic care provider in Singapore that positions itself around natural healthcare for addressing pain concerns and improving overall wellbeing. Its website states that it has served people in Singapore for over 13 years and offers chiropractic care across multiple clinic locations, including CBD, Clementi, Orchard, Paya Lebar, Tampines and Toa Payoh.
The initial challenge
Total Health Chiropractic partnered with First Page to improve lead generation, optimise cost per lead and scale campaign performance in Singapore’s competitive chiropractic market.
The main challenge was intense competition. The chiropractic industry in Singapore made it difficult to generate quality leads at an efficient cost, especially when competing for high-intent search demand.
The campaign also needed to balance two priorities at once: reducing CPL while increasing lead volume. Lowering costs alone would not be enough if it reduced enquiry volume, while increasing volume without cost control would weaken campaign efficiency.
First Page needed to build a paid search strategy that could capture users actively searching for chiropractic care while improving the quality and efficiency of the lead journey.
First Page developed an SEM strategy focused on high-intent traffic, broader campaign reach and stronger conversion pathways.
The first priority was high-intent targeting. Google Search campaigns were launched to capture users actively looking for chiropractic care, helping Total Health Chiropractic reach prospects with stronger enquiry intent.
Next, First Page introduced AI-powered expansion through Performance Max. PMAX was integrated to broaden campaign reach, support discovery across Google’s inventory and drive better overall performance.
The team also worked on landing page optimisation. Two optimised landing pages were created specifically for lead conversion, helping users move more smoothly from ad click to enquiry.
Finally, First Page carried out bid optimisation and testing. Continuous bid adjustments and campaign testing were used to refine efficiency, improve lead quality and reduce wasted spend.
