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Meet CÉ LA VI
CÉ LA VI Singapore is a rooftop dining, SkyBar and Club Lounge destination located at Marina Bay Sands, offering elevated Modern Asian cuisine, cocktails and skyline views above Singapore. Its official site positions the venue around rooftop dining, immersive experiences and hospitality, while Marina Bay Sands describes CÉ LA VI as a rooftop destination for drinks and contemporary Asian cuisine.
With a strong base of existing regulars and a premium lifestyle positioning, CÉ LA VI needed to use Meta Ads not just to maintain awareness, but to bring in new customer segments and drive measurable reservation growth.
The initial challenge
CÉ LA VI partnered with First Page to reduce cost per acquisition on Meta Ads while expanding its customer base beyond existing regulars.
The campaign was facing high CPAs, which limited overall ad efficiency. While the brand already had strong recognition, acquisition costs needed to come down for Meta activity to drive sustainable growth.
Another challenge was audience mix. The clientele was heavily skewed towards repeat customers, meaning the campaign needed to attract more new faces while still preserving engagement from existing audiences.
The team also had to maximise performance within Meta’s campaign constraints. This required careful objective testing, audience segmentation and campaign structure refinement to find the most efficient path towards reservations and event interest.
First Page developed a Meta Ads strategy focused on reaching fresh audiences while improving cost efficiency.
The first priority was full-funnel campaign activation. Upper-funnel objectives were used to expand reach, introduce CÉ LA VI to new prospects and build a broader audience pool for future conversion activity.
Next, First Page carried out objective testing. Reach and traffic campaigns were compared to determine which objective produced stronger conversion uplift. Traffic campaigns delivered stronger performance, helping the team shift budget towards the more effective objective.
The team also implemented segmented lead generation. Teaser campaigns were launched for upcoming events, while past attendees were excluded to focus spend on new prospective customers. This helped CÉ LA VI attract fresh audiences instead of repeatedly targeting the same customer pool.
Together, these efforts helped reduce CPA, increase engagement and drive more online reservations from newly engaged audiences.
