Singapore: an Asian hotspot for online shopping and digital marketing

Why Singapore?

With 8 out of 10 Singaporeans being internet users, Singapore’s online market serves as a good platform for businesses who want to venture into the e-commerce field. Singapore has one of the fastest-growing economies in the Asia Pacific, and e-commerce sales play a significant role. If you are considering to sell online to the Singaporean market, here are some tips to get started.

#1. Decide what to sell

Before you start any e-commerce business, you must decide the products you are going to sell. You may expand your offline business to online, as an example. You can also step into the shoes of the customers to understand their needs. Tap on trending product-specific search queries to know what locals are looking for online and deliver accordingly. These markets may be wide or niche.

#2. Study your market

Once you know the products you want to sell and the people to reach out to, you need to know who you are competing against. Identify your top-performing competitors, scrutinise their marketing strategies, strengths, and weaknesses.

Getting to know your customers more deeply is also important. A good seller knows the profiles of his target audience in detail, their needs and what will make them want to purchase a product. You can study your target market based on where they live, age, gender, lifestyles, and online behaviour.

#3. Decide how to sell your products

Apart from your web store, you can also sell your products on several online marketplaces popular among the locals. It is quite easy to do so – all you need is to create a seller’s account, upload your products and details, and let customers find you. Any website maintenance or Search Engine Optimisation (SEO) strategies will be taken care of by the platform owners. However, putting your products on these online marketplaces means you will be competing with other competitors also selling on the same platform. That said, having a good web presence is a good way to start or even direct people from the platform to your site in case they need more information about your brand. Some of the platforms you can establish your web store on include Shopify and Magento. If setting up an e-commerce site is an arduous task for you, especially if you lack time and resources in building up, maintaining and driving traffic to the site, you can trust an experienced digital marketing team specialising in e-commerce SEO to help you.

Start selling your products online

As mentioned earlier, you can either choose to explore different e-commerce marketplaces or create your web store. If you opt to go with the former, here are some of the most popular online platforms where you can sell your products.

#1. Qoo10

Formerly known as Gmarket, Qoo10 offers everything you may need, from kitchen appliances and study room essentials to car accessories and mobile devices. Shoppers prefer shopping on Qoo10 because they can find products at affordable prices, save up with regular promotions and enjoy seamless delivery services. There is also an option for customers to easily make payments at 7-Eleven stores.

Putting up your products on Qoo10 can help you drive sales beyond your web store. It is also the most trusted online market in Singapore, so customers will be able to trust the products you provide.

#2. Lazada

Lazada is one of the pioneering e-commerce platforms in Asia. Compared to other markets, Lazada has a more vibrant and well-organised interface, so customers have a better user experience when browsing products on the site. Lazada also has a strong e-commerce presence in Southeast Asia, which means you will be able to market your products to customers across the region.

#3. Carousell

While Carousell is relatively new to the market, it has grown as one of the most popular homegrown online market platforms in Singapore, which has now begun operating in other countries in the region. This will also give you a wider target market to tap on.

#4. RedMart

If you sell grocery products and home essentials, RedMart is the best platform for you. It makes grocery shopping more convenient for Singaporeans, especially those who do not have the time to make supermarket runs. This online supermarket operates on Lazada’s platform.

Summing up

The online market provides an avenue for sellers like you to tap on more opportunities when reaching out to target audiences. Alongside a good digital marketing plan, be it a paid search campaign or an SEO strategy, you will be able to thrive in the e-commerce scene, as long as you have the right products to sell, choose the right market, and sell on the right platforms.

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