If you’ve not started riding Instagram Stories trend, it’s about time you did.
Basically, Instagram Stories is just like Snapchat. It is a feature on Instagram which lets users post photos and videos that disappear after 24 hours. Recently, Instagram has also added the Highlights function which allows users to access your stories even after 24 hours. The Highlights would appear in small bubbles below your bio.
Like most social media updates, many big brands have started making full use of Instagram Stories to advertise their products. Big brands like Nike and Forever 21 have made full use of this feature. From product advertisements, contests, surveys, polls, and even giveaways, Instagram Stories is the newest medium of advertising today.
Regardless of whether you are a B2B or B2C company, you can use Instagram Stories to raise your brand awareness on Instagram. Here are 7 memorable and entertaining Instagram Story ideas you can use for your business.
1. Host an AMA
Firstly, you could try hosting an AMA. AMA stands for Ask Me Anything. It gives users the opportunity to ask and hear from their audience. This feature is relatively new, but it’s been used by many big brands and companies around the world.
An AMA helps you build stronger connections with your audience and improves your customer engagement. Also, it shows your customers that you value their opinions and seek to give them what they want. This improves your brand image and makes your customers’ browsing experience more enjoyable and engaging.
For instance, try asking your followers what type of blog articles they want to see next on your business blog.
2. Drive Website Traffic
Second, you could use Instagram Stories to drive more traffic to your website and blog post. The Swipe Up function of Instagram Stories allows you to redirect your viewers to your website or blog posts. This could help you with brand outreach and enable you to drive more traffic to your website.
Tip: try weaving in some mystery to intrigue your viewers. This could encourage them to swipe up to satisfy their curiosity.
Unfortunately, HopperHQ reported that this feature is only available to Instagram handlers that have more than 10 thousand followers. So if you have more than 10 thousand followers, be sure to make full use of this privilege.
3. Host an Instagram Live
Third, you could try hosting an Instagram Live of big events or get-togethers to showcase a more humane side of your company.
Depending on the type of content you choose to stream, Instagram Live content could get your audience hyped up and excited for product launches and big events.
4. Conduct a Poll
Fourth, try hosting a poll on your stories. This is another way for you to hear from your customers. It’s also an easy way to learn more about their preferences which could help with your customer engagement and brand development. Letting your customers know that their opinion matters could also help you manage your reputation amongst your followers and customers.
5. Local Happenings Around the Office
Fifth, documenting the activities and happenings around the office showcases a more humane side of your company. It highlights your company’s ability to document and respond quickly to the latest events in your designated location. Try documenting your company’s beer-o-clock sessions and training to showcase a fun but also a serious and diligent side of your staff.
6. Sneak Peaks of New Products
Next, you could also showcase sneak peaks of your new products and services on your stories. This gets your audience pumped and excited for what’s to come. Furthermore, it also piques their curiosity and encourages them to continue following your page to learn more about your business and products.
Finally, you could also post announcements and updates about your latest products and business developments. In doing so, you could keep your audience up-to-date about new products, sales and promotions!
Tip: add the announcement posts into your profile’s highlights. This way, people could view your stories even after 24 hours to learn more about the latest news and promotions.