6 Social Media Trends To Watch Out For In 2022

Using social media platforms is a great way for companies to connect with people and share their messages. However, it can be hard to stand out from the crowd, given the numerous brands on these social media sites.

So, as the new year of 2022 inches ever closer, we thought it’d be useful to provide the top six trends on social media so you can elevate your brand’s presence and stay ahead of the game.

Top 6 Social Media Trends Next Year

1. Year of the TikTok takeover

The one social media platform that has been growing from strength to strength is TikTok. 

Many individuals were skeptical and thought that this short-form video app would be a passing trend. However, the opposite proved to be true. 

The number of downloads and unique monthly users are going nowhere but up, with the app consistently ranking in the top 10 of all apps for downloads globally. 

TikTok’s growth was fuelled largely by the pandemic and it is not stopping anytime soon. It’s likely that TikTok will take over socials next year, setting precedents that other platforms will be forced to adopt – or fall.

2. Augmented Reality (AR) is the new black

The pandemic has led to more people shopping online than ever before in history. 

With the COVID-19 situation stabilising, social advertising will need an injection of sophistication and legitimacy to retain consumers who will otherwise opt for an in-person experience.

Fortunately, AR is stepping up to the plate and overcoming the biggest challenge in online shopping – allowing consumers to test or try on the item if they wish to.

Brands will utilise AR much more this year to enable a smoother online customer experience.

3. Increased bite-sized content

People’s attention spans today are much shorter, with many of them preferring content that is short and to-the-point. 

As such, 2022 will see top brands taking steps towards creating more snackable content. Viewers will only need a few seconds to read and/or watch these bite-sized contents, yet still remain highly engaged.

4. Resurgence of long-form content

Yes, we know we just wrote that snackable content is going to increase next year. But that doesn’t mean that long-form is going the way of the dodo. In fact, just the opposite.

Short-form and long-form content will work together in a serendipitous symphony the likes of which we have never seen before, each with their own engaging agenda.

For example, creating blogs is a great way for businesses to have both short-form and long-form content. Blogs articles with less than 1,200 words in length are considered short-form content, while blog articles with more than 1,200 words are considered long-form content.

5. Creating brand awareness and taking stands

As we head into the new year, companies are putting a major focus on brand awareness and attracting new customers. Meanwhile, the retainment of current customers and brand loyalty come as a close second.

Also, with social issues becoming more prevalent every day, there has been a substantial increase of brands taking a stand via social media, such as standing up for human rights and promoting climate change awareness. 

The brands that don’t do so can find themselves left behind in the dust.

6. Social media jobseeker’s dream

Due to the higher demand for social media work, the number of job positions in social media will rise in tandem to keep up with the workload.

So if you’re a top-tier professional social media marketer, your skills are no doubt going to be highly sought after. If not, it’s definitely time to get involved.

Get the full forecast with First Page Digital

Social media marketing can be an incredibly fickle beast, changing on a dime from one day to the next. 

If you have dreams to make 2022 the biggest year for your business on social media and beyond, the friendly team at First Page is here to make that dream a reality.

Utilising a wealth of experience and knowledge in the digital marketing industry, we are proud to consistently deliver nothing but exceptional outcomes for our clients. So if you’re ready to discuss your social media goals with the best in the business, get in touch with us today.