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A Guide To Writing Evergreen Content For SEO

A Guide To Writing Evergreen Content For SEO 10

Evergreen content is material that stays fresh and retains its relevance long after it is published, continuously attracting traffic and engaging readers. Unlike seasonal or trending content, which peaks in interest for a limited period, evergreen content addresses timeless topics that are always of interest to your audience.

As part of our SEO resource hub, this article will explore the differences between evergreen and seasonal content, and the role of evergreen content in delivering consistent traffic. It will also cover the types of content that typically remain evergreen, the importance of updating evergreen articles, and how evergreen content can enhance your SEO efforts.

Differentiating Evergreen and Seasonal Content

Evergreen Content

Evergreen content is material that remains relevant and valuable to readers over a long period. Unlike time-sensitive articles, evergreen content addresses timeless topics and common questions that people consistently search for, regardless of trends or seasons. This type of content doesn’t require frequent updates to maintain its relevance and can continually attract traffic years after its publication.

Examples of Evergreen Content:

How-to Guides: “How to Start a Blog” – This type of content offers step-by-step instructions on a process that doesn’t change frequently.

FAQs: “Common Questions About Applying for a Home Loan” – Answers to questions that potential borrowers have regardless of when they seek information.

Tutorials: “Basic Yoga Poses for Beginners” – Fundamental practices that remain relevant over time.

Comprehensive Guides: “The Ultimate Guide to Healthy Eating” – Covers broad, unchanging principles of a topic.

Listicles: “10 Tips for Writing a Resume” – Offers practical advice that doesn’t go out of style.

Seasonal Content

Seasonal content, on the other hand, is relevant only during specific times of the year or in connection with particular events, holidays, or trends. This type of content sees spikes in traffic during its peak season but may not attract visitors year-round. Seasonal content is often highly engaging and timely but needs to be updated or replaced to stay relevant.

Examples of Seasonal Content:

Holiday Recipes: “10 Christmas Cookie Recipes” – Highly relevant in December, but interest wanes after the holiday season.

Current Event Articles: “Highlights from the 2024 Olympics” – Relevant during the event but loses relevance shortly after.

Trend-Based Content: “Top Fashion Trends for Spring 2024” – Peaked interest in the season but quickly becomes outdated.

Season-Specific Tips: “How to Prepare Your Garden for Winter” – Useful during a specific time but not throughout the year.

Event Promotions: “Black Friday Deals to Watch” – Highly relevant around the event but not beyond that period.

Comparing Evergreen And Seasonal Content

To illustrate the difference between evergreen and seasonal content, consider the following examples:

Example 1: Financial Advice

Evergreen Content: “How to Save Money on Groceries”

Description: This article provides practical, timeless strategies for saving money while grocery shopping. Tips might include buying in bulk, using coupons, shopping during sales, and meal planning.

Why It’s Evergreen: The basic principles of saving money on groceries don’t change significantly over time. Regardless of economic conditions or trends, people will always seek ways to cut costs on their grocery bills. This content will consistently attract readers looking for ways to save money.

Long-Term Value: As long as people need to buy groceries and save money, this content remains relevant and useful, continually drawing organic traffic from search engines and social shares.

Seasonal Content: “Best Back-to-School Supplies for 2024”

Description: This article lists the top supplies students need for the upcoming school year, focusing on trends and new products for 2024.

Why It’s Seasonal: Interest in back-to-school supplies peaks during the late summer and early fall as students and parents prepare for the new school year. Outside of this period, the content sees a significant drop in traffic.

Short-Term Value: This content is highly engaging and useful in the months leading up to the start of the school year but loses relevance once the school season is underway.

Example 2: Health and Wellness

Evergreen Content: “Beginner’s Guide to Meditation”

Description: This comprehensive guide covers the basics of meditation, including different techniques, benefits, and tips for beginners.

Why It’s Evergreen: The fundamental concepts of meditation and its benefits remain constant. People new to meditation will always seek out foundational information to start their practice.

Long-Term Value: Meditation is a timeless topic with enduring appeal. As more people look to improve their mental health and well-being, this guide will continue to attract readers.

Seasonal Content: “Top Fitness Resolutions for the New Year”

Description: This article discusses popular fitness resolutions people make at the start of the year, offering tips and motivation to help readers stick to their goals.

Why It’s Seasonal: Interest in fitness resolutions spikes around New Year’s when many people set new health and fitness goals. This interest typically fades as the year progresses.

Short-Term Value: The article is highly relevant and engaging in January but sees a decline in traffic and engagement as the New Year’s resolution momentum wanes.

Example 3: Gardening Tips

Evergreen Content: “How to Start a Vegetable Garden”

Description: This article provides step-by-step instructions on starting a vegetable garden, including selecting a site, preparing the soil, choosing plants, and maintaining the garden.

Why It’s Evergreen: The basic steps and principles of starting a vegetable garden remain the same year after year. People interested in gardening will always need this foundational information.

Long-Term Value: As gardening continues to be a popular hobby, this content will consistently attract new and experienced gardeners alike, maintaining a steady flow of traffic.

Seasonal Content: “How to Prepare Your Garden for Winter”

Description: This guide offers tips on protecting and preparing a garden for the winter months, including tasks like mulching, pruning, and covering plants.

Why It’s Seasonal: The relevance of this content is limited to the autumn months when gardeners are getting ready for winter. Outside of this period, interest in winter preparation dwindles.

Short-Term Value: The article is highly valuable to gardeners in the late fall but sees a significant drop in engagement during other seasons.

Why Differentiating Evergreen And Seasonal Content Matters

Understanding whether your content is evergreen or seasonal is essential for planning and executing a successful content strategy. Evergreen content forms the backbone of your content library, continuously driving traffic, engaging readers, and improving SEO. It requires less maintenance and offers a higher return on investment over time.

Seasonal content, while not consistently valuable throughout the year, can create spikes in traffic and engagement during specific times. It’s useful for capturing timely interest and driving short-term traffic boosts. A balanced content strategy leverages the strengths of both types, using evergreen content for sustained growth and seasonal content for timely engagement and relevance.

Importance Of Evergreen Content

The importance of incorporating evergreen content into your website cannot be overstated. Firstly, it provides a higher return on investment by consistently driving traffic to your site over the long term.

Additionally, by creating and maintaining evergreen content, you can build a strong foundation for your SEO strategy, ensuring that your website continues to attract and engage visitors, drive conversions, and support your business goals in the long run.

Higher Return on Investment (ROI)

  • Since evergreen content continues to attract visitors over time, it provides a higher ROI compared to content with a shorter lifespan. A single well-crafted evergreen article can generate traffic, leads, and conversions for years, maximizing the value of your content investment.

Increased Shareability and Backlinks

  • Social Shares: Evergreen content tends to be shared more frequently on social media because it remains relevant and useful year-round. This increased shareability boosts your content’s visibility and drives more traffic to your site.
  • Backlink Potential: High-quality evergreen content is more likely to attract backlinks from other websites. These backlinks enhance your site’s authority and improve its ranking in search engine results, further increasing organic traffic.

Improved Search Engine Rankings

  • Consistent Relevance: Search engines like Google prioritize content that provides long-term value to users. Evergreen content, with its consistent relevance, is often favored in search rankings. This means your evergreen articles are more likely to appear on the first page of search results, attracting a steady stream of organic traffic.
  • Reduced Bounce Rates: Because evergreen content addresses specific informational queries and provides comprehensive answers, it tends to keep visitors on your site longer. Lower bounce rates signal to search engines that your content is valuable, which can improve your rankings.

Long Tail Keyword Traffic

  • Long-Tail Keywords: Evergreen content often targets long-tail keywords, which are specific and less competitive. These keywords can drive targeted traffic to your site and improve your chances of ranking well in search results.
  • Ongoing Optimization: As search trends evolve, you can periodically update your evergreen content to include new keywords and maintain its search engine visibility. This ongoing optimization helps keep your content relevant and high-ranking.

Steady Stream of Traffic from Informational Queries

As mentioned earlier, a large portion of online searches are informational queries. Users are often looking for detailed, reliable answers to their questions or solutions to their problems. Evergreen content is perfectly suited to meet this demand:

  • Answering Questions: Evergreen articles like “How to Save Money on Groceries” or “Beginner’s Guide to Meditation” provide clear, actionable answers to common questions. This makes them valuable resources that users are likely to visit repeatedly.
  • Building Trust: By consistently providing high-quality, informative content, you build trust with your audience. Visitors come to rely on your site as a dependable source of information, leading to repeat visits and increased engagement.
  • Example: A blog post titled “How to Choose the Right Running Shoes” will attract visitors year-round, as new runners continually seek advice on this topic. This steady stream of traffic contributes to your site’s overall visibility and success.

Types of Content That Typically Are Evergreen

Creating evergreen content is about choosing the right formats and topics that remain relevant and useful to your audience over time. Here are some common formats of evergreen content that effectively attract and retain traffic:

How-to Guides

Description: How-to guides offer step-by-step instructions on performing a specific task or learning a new skill. They are practical, actionable, and cater to users looking for detailed guidance.

Example: “How to Start a Vegetable Garden” – This guide can provide detailed instructions on everything from choosing the right location to planting and maintaining the garden.

FAQs (Frequently Asked Questions)

Description: FAQ pages address common questions related to a particular topic, product, or service. They are highly useful for providing quick answers and clarifications to your audience.

Example: “FAQs About Applying for a Home Loan” – This page can answer questions about eligibility, interest rates, application processes, and more.


Description: Tutorials are similar to how-to guides but often focus on more specific tasks and include step-by-step instructions with visual aids. They are particularly effective in fields that require technical skills.

Example: “Beginner’s Photoshop Tutorial” – This tutorial can cover basic tools and techniques, helping new users navigate and use Photoshop effectively.


Description: Listicles are articles presented in a list format, making them easy to read and digest. They can cover a wide range of topics and are popular for their straightforward structure.

Example: “10 Tips for Writing an Effective Resume” – This listicle can offer concise, actionable tips for job seekers to improve their resumes.

Expert Interviews

Description: Expert interviews provide insights and advice from industry leaders or professionals. They add authority to your content and can cover evergreen topics relevant to your audience.

Example: “Interview with a Nutritionist: Tips for a Balanced Diet” – An interview that shares expert advice on maintaining a healthy diet.

Case Studies

Description: Case studies analyze specific examples of success or failure in a particular field. They are valuable for demonstrating real-world applications and outcomes.

Example: “Case Study: How XYZ Company Increased Their Sales by 50% Using Social Media Marketing” – This case study can detail the strategies and results of a successful marketing campaign.

Resource Libraries

Description: Resource libraries compile useful tools, templates, references, and other resources in one place. They are a valuable one-stop-shop for readers looking for comprehensive information.

Example: “Ultimate Resource Library for Small Business Owners” – This library can include templates, guides, checklists, and other resources relevant to small business management.


Description: Infographics present information visually, making complex data or processes easier to understand. They are highly shareable and can cover a variety of evergreen topics.

Example: “The Benefits of Regular Exercise” – An infographic that visually explains the health benefits of maintaining an exercise routine.

Importance of Updating Evergreen Articles

While evergreen content is designed to remain relevant over time, it still requires regular updates to maintain its accuracy, freshness, and value to readers. Updating your evergreen articles is essential for several reasons:

Keeping Content Fresh and Accurate

Changes in Information

  • New Developments: Industries and fields evolve, leading to new insights, techniques, or changes in best practices. Keeping your content updated ensures that it reflects the latest information.
  • Example: An article on “SEO Best Practices” should be updated to include changes in search engine algorithms and new SEO techniques.

Maintaining Credibility

  • Trustworthiness: Outdated information can damage your credibility and trust with readers. Regular updates help maintain your reputation as a reliable source of information.
  • Example: A health-related article should be reviewed periodically to ensure it includes current medical guidelines and recommendations.

Improving User Experience

  • Engagement: Fresh, accurate content is more engaging and useful to readers. It keeps them coming back to your site for reliable information.
  • Example: A guide on “Gardening Tips” can be updated with new plant varieties or techniques that have become popular.

SEO Impact of Updated Content

Search Engine Favorability

  • Ranking Boost: Search engines like Google prioritize fresh, relevant content. Regularly updated articles can receive a ranking boost, helping them appear higher in search results.
  • Example: Updating a high-performing article with new information can help it maintain or improve its position in search engine rankings.

Increased Organic Traffic

  • Continuous Relevance: By keeping your content up-to-date, you ensure it continues to meet the search intent of users, which can drive sustained organic traffic to your site.
  • Example: An updated article on “Home Office Setup Tips” remains relevant to new and returning visitors seeking advice on remote work.

Enhanced Backlink Potential

  • Attracting Links: Fresh, high-quality content is more likely to attract backlinks from other websites, which can improve your site’s domain authority and search engine rankings.
  • Example: A regularly updated “Ultimate Resource Guide for Bloggers” can continue to attract links from other blogs and industry sites.

Practical Tips for Updating Evergreen Content

Regular Audits

  • Schedule Reviews: Set a regular schedule to review your evergreen content. Depending on the topic, this could be every 6 months or annually.
  • Checklist: Create a checklist for reviewing content, including checking for outdated information, broken links, and outdated statistics.

Incorporate New Information

  • Latest Trends: Update your articles with the latest trends, research findings, or new techniques relevant to the topic.
  • Example: Adding the latest marketing trends to an article on “Digital Marketing Strategies.”

Optimise for New Keywords

  • Keyword Research: Conduct fresh keyword research to identify new keywords and search terms that have gained popularity since the article was first published.
  • Example: Adding new long-tail keywords to a “Travel Guide to Paris” to capture recent search trends.

Enhance Visuals and Media

  • Update Images and Videos: Replace outdated images and videos with high-quality, current visuals. Consider adding infographics or interactive elements to enhance engagement.
  • Example: Updating photos and adding a new infographic to a “Step-by-Step Guide to Home Renovation.”

Improve Readability and Structure

  • Reformat Content: Break up long paragraphs, add subheadings, and use bullet points to improve readability. Ensure the article is easy to navigate and understand.
  • Example: Reformatting an article on “Fitness Tips for Beginners” to include clear subheadings and bullet points for each tip.

Update Links and References

  • Check Links: Ensure all internal and external links are working and relevant. Update or replace any broken or outdated links.
  • Example: Replacing outdated links in an article on “Tech Gadgets for 2024” with current, relevant sources.

Tips for Writing Evergreen Content

Creating evergreen content that stands the test of time requires a thoughtful approach to writing. Here are some essential tips to ensure your content remains relevant, engaging, and valuable over the long term.

Writing for Beginners and Avoiding Technical Jargon

Understand Your Audience

  • Target Beginners: While it’s tempting to showcase your expertise, remember that evergreen content often attracts beginners seeking foundational knowledge. Write with them in mind.
  • Example: Instead of assuming your audience knows SEO terminology, explain terms like “keyword density” and “backlinks” in simple, clear language.

Simplify Complex Concepts

  • Break It Down: Deconstruct complex ideas into manageable parts. Use analogies, examples, and step-by-step explanations to make the content accessible.
  • Example: When writing about “Understanding Blockchain Technology,” use a simple analogy like comparing blockchain to a digital ledger where transactions are recorded.

Avoid Technical Jargon

  • Plain Language: Use plain language and avoid industry-specific jargon unless it’s essential. If you must use technical terms, provide clear definitions.
  • Example: Replace terms like “API integration” with “connecting different software programs” and explain how it works in simple terms.

Ensuring Clarity, Conciseness, and Engagement

Clear and Concise Writing

  • Get to the Point: Avoid unnecessary fluff and get straight to the point. Readers appreciate content that quickly delivers value.
  • Example: Instead of a long introduction, start with the main takeaway: “To save money on groceries, plan your meals and make a shopping list.”

Use Subheadings and Bullet Points

  • Organise Content: Use subheadings to break up the text and guide readers through your article. Bullet points and numbered lists make information easy to scan and digest.
  • Example: In an article on “Healthy Eating Tips,” use subheadings like “Plan Your Meals” and “Shop for Whole Foods” with bullet points under each for specific tips.

Engage Your Readers

  • Interactive Elements: Include questions, prompts, or interactive elements to engage readers. Encourage them to think about how they can apply the information.
  • Example: Ask questions like, “What are your biggest challenges in meal planning?” and provide a space for comments or feedback.

Visual Aids

  • Use Images and Videos: Visual aids can help illustrate points and make content more engaging. Infographics, diagrams, and videos are particularly effective.
  • Example: Add an infographic summarizing “10 Tips for Better Time Management” to visually reinforce the key points.

Making Content Easily Shareable and Linking Related Posts

Encourage Social Sharing

  • Visible Share Buttons: Make it easy for readers to share your content by including prominent social media share buttons on your page.
  • Example: Place share buttons at the top and bottom of your article, and within the content for easy access.

Craft Shareable Snippets

  • Pre-Written Posts: Provide pre-written social media posts or Click-to-Tweet quotes within your content. This makes it effortless for readers to share key points.
  • Example: Include a Click-to-Tweet quote like, “Discover how to save money on groceries with these simple tips!”

Internal Linking

  • Link to Related Content: Use internal links to guide readers to other relevant articles on your site. This keeps them engaged and increases the time they spend on your site.
  • Example: In an article on “Starting a Home Garden,” link to related posts like “Best Vegetables to Grow in Small Spaces” and “How to Compost at Home.”

Create a Resource Hub

  • Centralise Information: Consider creating a resource hub or a “Start Here” page that links to your most valuable evergreen content. This helps new visitors find useful information quickly.
  • Example: A “Beginner’s Guide to Healthy Living” hub that links to articles on nutrition, exercise, mental health, and sleep.


Creating evergreen content is essential for long-term success in digital marketing and SEO. By focusing on timeless topics and providing valuable, accurate information, your content can remain relevant, attract consistent traffic, and boost your website’s search engine rankings. Regularly updating your evergreen articles ensures they stay fresh and accurate, enhancing their SEO performance and maintaining your site’s credibility. Writing for beginners, avoiding technical jargon, ensuring clarity, and making content easily shareable are key strategies for creating engaging and valuable evergreen content.

For readers interested in learning more or getting evergreen content written, contact First Page, a leading SEO agency. First Page can help you build a robust library of evergreen content that supports your SEO efforts, drives consistent traffic, and establishes your website as a trusted source of information. Invest in high-quality evergreen content to ensure your website remains a valuable resource for your audience, driving growth and success for years to come.

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