Now here’s something for business owners to get excited about; Google My Business Posts. Through this feature, you can promote your business via daily promotions and deals, as well as via a special showcase of the latest products in your range, using your Google business page.
This is made possible by the addition of Google Posts on the Google My Business platform which enables users to post about their business just like they would on other online social platforms.
However, since this is still a fairly new feature, a lot of business owners struggle to use it effectively as they don’t really understand what it offers.
It’s not exactly a social media channel or a blog, but it still offers business owners the opportunity to share and engage with customers in a new and exciting way.
- Grab Early Adopter Attention
As they say, the early bird gets the worm, and this sentiment holds true for Google My Business Posts as well. Using this new and innovative approach early on will give you the ‘early adopter advantage’, similar to how people who used YouTube during its early stages are the ones winning the most right now in terms of having an authentic community of followers, i.e. Casey Neistat and Gary Vaynerchuk.
- Be Authentic on Google Search with GMB Posts
It’s important when you start posting on GMB that you use a friendly, relatable and authentic approach, as that tends to attract a real community that you can easily convert from prospects to customers. So whoever is doing the posting on your team should know the ins and outs of your business. They should know how to use GMB Posts properly too so that they can get the most out of this feature.
- Improve SEO
Because search engine ranking and visibility can make or break your site’s ability to attract organic traffic, it’s important to factor in SEO whenever Google rereleases a new feature for you to use.
The good news is that any feature that Google releases as part of its Local Search Engine will always offer opportunities for business owners to optimize their search engine visibility, and GMB Posts is no different.
The Google Posts feature enables you to control your company and brand’s online image, which is why you should always be mindful of what you post on GMB because that’s the first thing that prospects are going to see when they Google a term that’s relevant to your industry or business.
- Diversify Marketing Mediums
When it comes to online marketing, the wider you cast your net, the more fish you’re likely to catch. Consider GMB Posts as a way for you to expand your brand presence online but make sure that you post in a way that’s coherent with your brand’s overall message.
- Minimize Barriers and Maximize Customer Actions
Google Posts is a great opportunity for business owners to readily engage customers with fresh and actionable content. It’s also the ideal platform on which to share things like custom calls to action and other similar updates that will inspire your customers to take action immediately