7 Singapore-based Sites with High DA for Backlinks


Remember how backlinks from a high domain authority (DA) used to be a bonus to drive organic traffic? Well, not anymore. Now, backlinks from global, regional and Singapore-based sites with high DA for backlinks are a must-do if you want to optimise your off-page SEO.

Why Does Google Love Backlinks?

Before I get down into the ‘why’ part of backlinks, I need to introduce the EAT SEO framework, real quick.

EAT SEO in a Nutshell

Expertise, authority and trust – these are the building blocks of EAT SEO.

The concept EAT SEO revolves around the idea of giving users quality content.

While the concept of EAT SEO isn’t alien to the digital space, the emphasis on quality and relevant backlinks has never been greater. Not only are backlinks an indication that your website content is telling, but it also showcases that the information on your website is valuable and trustworthy.

Ultimately, Google wants to give users the most accurate and helpful information possible.

Never Underestimate the Importance of Backlinks

By the time you’ve finished optimise your website content and fixing all the technical errors, you’ve probably run out of brain juice to look for backlinks. But never neglect the fundamental importance of a backlink!

The more backlinks you have from reliable websites, the more trustworthy your information is perceived by the algorithm.

Think about backlinks like reviews. The more positive reviews you see, the more trustworthy a business would seem.

But be Careful about Where You Get Your Backlinks

Sure, backlinks are great.

But not just any backlink.

Having links on low DA sites might help you expand your backlink profile, but if the website is not trustworthy (ie. full of spam and ads), you’re probably not doing your website any favours.

Instead, you want to look for websites with high DA.

Even better, look for opportunities on Singapore-based sites with high DA to build backlinks and reach a local audience if your target customers are all based in the lion city.

One easy way to access the health and trustworthiness of a website is to use ahref’s site explorer where you can view the domain rating (DR) from the report.

Here’s what I observed when I put good ol’ Wikipedia into the site explorer:

wikipedia's high DR on ahrefs

Luckily for you (especially if you are targeting a Singapore audience), I’ve narrowed down 10 Singapore-based sites with high DA below.

Singapore-based sites with High DA

I combed through numerous Singapore-based publications and narrowed 10 you could consider looking into. All sites have a DR on ahrefs of at least 55.

1. Mothership

Ah, Mothership is the platform where I get the bulk of viral news around Singapore. I can’t get enough of their witty headlines and vast range of content.

What’s even more exciting about Mothership is that they have a remarkable DR on ahrefs of 74.

singapore-based sites with high DA mothership

2. The Smart Local

The Smart Local used to be that website I would go to for travel inspiration. Now, it is the platform I frequent for videos and writeups about food reviews, local happenings and more.

Not surprisingly, The Smart Local’s DR on ahrefs is 71.

singapore-based sites with high DA TSL

PR pieces and product features aside, The Smart Local also offers various other digital advertising solutions for businesses.

3. Time Out Singapore

Time Out Singapore thrives on local events and attractions. According to ahrefs, Time Out has a whopping DR of 90 – which puts it on par with Wikipedia.

time out singapore-based sites with high DA mothership

Not to mention they have a dedicated page just for press releases.

4. The Online Citizen

As the lion city’s longest independent news website, The Online Citizen covers a vast variety of topics from lifestyle to finance and current affairs.

Their DR on ahrefs stands at an impressive 69.

the online cititzen singapore-based sites with high DA mothership

5. The Straits Times

Oh, I couldn’t forget about this classic publication. Before independent media publications were a thing, The Straits Times was the go-to for news. Now, it also offers bountiful opportunities for digital media with a DR of 88.

straits times DR on ahrefs

6. AsiaOne

AsiaOne might be more well-known for its video content but its digital pieces are thriving, too. The local publication was first founded in 1988 by Singapore Press Holdings. But today, it is a joint venture between SPH as well as mm2 Asia that covers various topics from entertainment to business. They have a DR of 80.

asiaone ahrefs

7. Coconuts.co

Last but not least on my list of Singapore-based sites with high DA. Sadly for foodies, Coconuts does not share content about coconuts, only. Nevertheless, they share plenty of viral news and juicy topics with a DR of 74.

coconuts singapore-based sites with high DA

Plan Your Backlink Strategy

Singapore-based Sites with High DA for Backlinks

Before you go around searching for their media kits or reaching our to their in-charge, do make sure you have a backlink strategy in place. After all, time is money and you wouldn’t want to be spending too much time on communications.

Here are a few things to keep in mind:

1. Who are you trying to reach?

Each digital publication has its own unique readership and following. Consider the target audience of your digital piece and ensure that the publication you are connecting with caters to them. For instance, if you want to get more organic traffic from individuals who are active on social media, have a look to see if the publication shares their writings on Facebook, Twitter or any social media platform.

2. How much are you willing to spend?

And yes, backlinks do have a price tag on them.

Decide how much of your marketing budget you are willing and able to dedicate to build the backlink. Have a look at the media kits, if available, and assess if it falls within your budget.

Are Backlinks Here to Stay?

The short answer is yes.

The long answer is that it seems like Google will continue updating its algorithm to meet the needs and expectations of different internet users. It’s all about trust and providing legit information.

Backlinks are like citations in a thesis. They function as a way of adding credibility to your content and also contributes to existing discussions.

It’s quite unlikely that backlinks will be shelved anytime soon. So, if you have yet to build some, I suggest you look into doing so.