7 Vitals Benefits of Facebook Ads that Are Guaranteed to WOW You
By now, you would know about the fast and efficient means of earning online revenue that is pay-per-click marketing (PPC). But Google isn’t the only place to do paid advertising. These days, more and more businesses are channelling more budget into Facebook Ads. Like PPC on Google, Facebook Ads earn you revenue just from a simple click from a user who is browsing his feed. But what exactly are the benefits of Facebook Ads?
Read on to find out!
Social Networks and Paid Advertising
According to Zephoria Digital Marketing, there are more than 2.32 billion monthly active users on Facebook to date. That is at least 30% of the world population! Due to the gigantic success of this social network, there are now numerous Facebook offices around the world – including Singapore.
In fact, statistics from Statista, the Statistics Portal, there are more than 4.1 million users on Facebook in Singapore. This number is expected to rise to 4.5 billion by 2023. That is at least 70% of the Singaporean population which includes teens, working adults as well as older folks!
Essentially, you would have to be living under a rock to not be aware of the influence and swelling of Facebook.
Aside from being a platform for content creation, content sharing as well as networking, Facebook is also a place for businesses to advertise their products. Businesses can choose from photo ads, carousel ads, slideshow ads, and many more.
Numerous businesses like Zalora, Forever 21, Trivago, Philosophy and Expedia have already begun to channel more and more budget towards social ads over PPC. But why?
Benefits of Facebook Ads
Put simply, the benefits of Facebook Ads are extensive. Now that there are more mobile phones in the world than people (yes, it is true according to Newstalk) and millions of users on Facebook, you might be better off allocating more budget into Facebook ads.
Not convinced? Read on for 5 benefits of Facebook Ads.
1. Cost-Effective Advertising
If you google or ask an expert about the “costs” of Facebook advertising, you might hear a resounding “it depends.” Yeah, duh.
However, a comprehensive survey by Falcon has uncovered that the average cost per click (CP) in Facebook ads across all industries including retail, food and beverage, beauty, industrial services, legal and numerous others, is…
Whereas the CPC on Google Ads and Bing Ads could amount up to $50 for expensive keywords and $1-$2 for normal keywords according to Wordstream, you would not be breaking the bank by directing some of your budgets to Facebook ads.
But, of course, there are numerous other ways Facebook Ads triumphs where PPC fails.
2. Reach Your Target Audience
One of the best parts and key benefits of Facebook Ads is that you can reach your target audience. Facebook enables you to customise your ads to reach people of various age groups, interests, behaviours and location. This is an efficient way of generating quick revenue from paid ads compared to PPC and SEO.
3. Connect with Millions and Billions of Users
Earlier, we mentioned that there are millions of Facebook users in Singapore and billions of them on a global scale. Larry Kim of Medium has gone further to highlight that there are around 1 billion people log into Facebook in just a single day. This means that you can reach a massive number of users and earn loads of revenue simply by investing in Facebook ads.
4. Beyond Text
Unlike PPC, advertisers can get more creative with Facebook Ads. One of the biggest benefits of Facebook Ads is that you are not limited by written content. Instead, you can showcase your products through pictures and videos. Using the collection ad format you can display your products from your catalogue and customise them for each individual based on their tastes and preferences. Furthermore, you can show off new products in videos and also use dynamic motion pictures to wow your audience. Such tactics are excellent for boosting your brand image and also catching your audience’s attention.
5. Find More Leads
Facebook’s “lookalike audiences” feature is a godsend. You can clone an audience that converts to reach new people who have similar preferences, behaviours and habits to that audience and might also be interested in learning more about your business. The could come in the form of conversion pixels, data from mobile apps as well as fans of your page.
6. Influence Behaviours
Call buttons are a great way of getting leads. This feature is a huge game changer which sets itself apart from PPC. If you are a restaurant or beauty salon, you could add a call button to your ad to get calls coming in! Users will LOVE this because it is so easy for them to get in touch with your company.
7. Increase Web Traffic
One of the biggest benefits of Facebook Ads is the fact that you can easily increase traffic to your website. By piquing your user’s interests using gorgeous graphics, videos as well as calls-to-action, you can influence your audience to visit your website to learn more about your products.
The Future is Social
PPC on Google is not enough for per-click marketing these days. Countless brands and companies are venturing into Facebook marketing simply because the benefits of Facebook ads are abundant. Facebook ads seem to triumph where PPC falls short.
However, upping your marketing game will probably require a lot more than just allocating budget to Facebook ads. You will need to have a concrete content marketing strategy along with a solid customer engagement game plan in order to at the forefront of the paid advertising race.
While the benefits of Facebook ads are plentiful, do not ignore PPC! Click here for some integral paid advertising and PPC tips to up your PPC game in 2019.
We have spent the majority of this article praising Facebook ads, but PPC still matters too. Click here to learn about 5 cool benefits of PPC marketing.
Make sure you do not ignore your SEO and organic content strategies too! Click here for a guide about improving your organic content now.