A Champion’s Guide to Slaying his 2019 Valentine’s Day Marketing Campaign

The search for the unparalleled 2019 Valentine’s Day Marketing Campaign guide is over. If you are looking for a smart way to slay your marketing campaigns during the month of love this 2019, then you have come to the right website.

This special Valentine’s Day blog article will outline smart marketing campaigns that can help you boost web traffic and swell your sales profits this year. Our 2019 Valentine’s Day Marketing Campaign will cover everything from SEO, PPC and social media. So, if you want to slay your 2019 Valentine’s Day Marketing Campaign, then keep reading!

Valentine’s Day: What’s the Hype?

2019 Valentine's Day Marketing Campaigns

Do you really need this 2019 Valentine’s Day marketing campaign tutorial?

Yes, you do. And we’ll tell you why in 2 short paragraphs.

Valentine’s Day celebrates love and romance. It is also a time when shopping and dining spikes. Shoppers are rushing to buy gifts for their significant others and also scampering to book a table at a fancy restaurant. Essentially, like Chinese New Year and Christmas, Valentine’s Day is another time of the year that consumption is at a peak – and we have the statistics to prove it.

According to Grant Thomas on JustNo, Valentine’s Day sales amounted to nearly $20 billion in 2017 in the United States alone. Likewise, a survey by Channel News Asia reported, in 2016, that Singaporeans were the third-biggest Valentine’s Day consumers in the Asia Pacific.

Essentially, if you want to thrive this Valentine’s Day, our guide to acing your 2019 Valentine’s Day Marketing Campaign is all you need.

Win Shoppers’ Hearts with your 2019 Valentine’s Day Marketing Campaign

Forget about aged 2018 marketing trends. Use our guide to craft a stellar 2019 Valentine’s Day Marketing Campaign this year.

1. Understand Valentine’s Day Shopping Trends

2019 Valentine's Day marketing campaigns

Firstly, getting a comprehensive understanding of your target audience and relevant products is highly important in laying the foundation of your 2019 Valentine’s Day marketing campaign. Do your research about the demographics of your customer base. You could easily identify your target audience and streamline subsequent campaigns. Also, do some digging about popular seasonal gifts.

All in all, knowing your customer base and popular seasonal products could exhibit the key sales conventions needed on your website and the types of products and services you should be providing.

2. Promotional Items

The next step involves developing promotional items based on the Valentine’s Day theme. Develop new campaigns and products for Valentine’s Day. Here are some ideas:

  • Fashion and retail: develop couple wear and sell them in a pack of two at a discounted rate. Couples absolutely adore matching couple items like t-shirts, watches and phone cases.
  • Restaurant: craft a unique Valentine’s Day menu showcasing aphrodisiac foods that could spark romance
  • Cosmetics: host discounts on makeup and cosmetics in Valentine’s Day shades like red, maroon, pink and purple

3. Get Creative with Content

2019 Valentine's Day Marketing Campaigns

If you thought content writing was so 2018, you are very gravely mistaken.

Creative content still retains its relevance when it comes to online success in digital marketing. It helps websites communicate with the target audience. Creating content also helps you build more internal links which are great for your SEO. It could improve your rankings on Google SERPs when you use the right targetted keywords.

Since its Valentine’s Day, try crafting valuable and informative content based on your products that inform and reach out to your target audience. Here are some ideas:

  • If you are an e-commerce retail website: try to publish gift guides to help your audience find the perfect gift for their partners.
  • For restaurant owners: upload content about your seasonal menu and dishes (we will delve deeper into this later) and how you can impress your date a fancy restaurant.
  • If you own a restaurant-booking platform: blog about the best romantic restaurants on your website.
  • For beauty salon owners: craft content about stunning Valentine’s Day looks that will captivate your readers’ dates!

When it comes to content writing, thinking out-of-the-box and using creativity go along way. So don’t be afraid to be bold and experimental with your content.

All content writers need a handy keyword research tool to help them generate keywords with high search volume and low competition. Click here for 5 of our favourites. 

If you are totally new to blogging for your e-commerce website, then make use of our blogging for beginners guide by clicking here.

4. Seasonal PPC

Ah, pay-per-click (PPC) advertising. It is a fast and effective marketing technique. If you want to get the most out of seasonal shopping, then you need to nail your seasonal PPC campaign.

Do your research and narrow down a few relevant PPC keywords to craft catchy ad texts that will entice customers. Make sure your keyword list is relevant, expansive, and exhaustive so that your PPC ads will rank high on Google SERPs.

If you have no idea how to make full use of your PPC budget, then click here for a handy guide that will teach you how you ought to manage your PPC budget. 

5. Create Landing Pages

2019 Valentine's Day Marketing Campaigns

Creating landing pages is another way you could build more internal links. Develop special Valentine’s Day landing pages where you showcase seasonal products or great gifts for him and her. Landing pages also improve your website’s click-through rate.

However, make sure that you use the right seasonal keywords on your landing pages so that your website ranks for keywords with high search volume and low competition.

Also, make sure these landing pages are mobile-friendly too.

6. Host Giveaways on Social Media

Last but not least, show your followers some love by hosting a giveaway on social media. Not only does hosting a giveaway boost brand awareness, but it also keeps your customers engaged and grows your line presence.

Even if giveaways are not your thing, you can still engage with your followers on social media. Click here for some ideas.

Spread Love and Earn Big

Love is in the air and so is spending.

Valentine’s Day might only be an annual occasion, but it is still an optimal season to revamp your marketing campaigns. Follow this 2019 Valentine’s Day marketing campaign guide to win the hearts of your customers and grow your brand awareness this season!