A Step-by-Step Crash Course on Writing Persuasive Content for your E-Commerce Website
E-commerce is the simple act of putting pictures and descriptions of your products, right?
WRONG.
Besides providing basic information about your products, writing killer content plays a big difference in your customers’ web experience. Writing impressive content and having a solid content strategy would not only boost web traffic – professional content also solidifies the foundation of your brand identity. More importantly, a competitive content strategy also improves your SEO. In fact, Andrew Kucheriavy of InTechnic concludes that good content is paramount to engage with your audience and even convince them to take action on your website.
Our beginner-friendly crash course will identify 7 key steps to create more marketable content. Look out for handy tips and tricks that will make your website content even better!
1. Identify your target audience
First, identify who your ideal audience is.
Knowing who your target audience is and understanding their tastes and preferences will allow you to write content that is relatable and persuasive. Take current affairs, social issues, age, trends and gender into account.
2. Set Long-Term and Short-Term Goals
Second, goal-setting keeps your content strategy and brand identity consistent. Identify a handful of both short-term and long-term goals that are relatable to your target audience. Not only will your content sell, it will also create a stronger connection with your audience based on similar goals and aspirations.
For instance, Esse Probiotic Skincare’s goals to promote eco-friendly and cruelty-free means of production would appeal to customers who have similar goals towards constructing a more sustainable environment.
3. Use Keywords
Third, pinpointing and utilizing keywords in your content is an easy way to get picked up by Google. Keywords are the cornerstone of ecommerce SEO. By using more keywords, you improve your chances of getting picked up by Google. Thus, it is critical to identify a handful of useful keywords.
Furthermore, using keywords makes the lexis of your content more subject-specific and your content more readable and relatable.
4. Provide useful and valuable information
Fourth, while this step is often underestimated, a website that makes informative content easily accessible is most likely to give their users an enjoyable web experience. Make administration information like FAQs, product instructions, discussion forums, reviews and guides readily available and comprehensively documented so that your audience can easily attain the information they need on your website with just the click of a button.
Tip: make sure your content is valuable and informative. Otherwise, you risk getting slapped by Google. Read our article on handy SEO tools to improve your website content.
For instance, Klook’s content strategy is praiseworthy. For a River Cruise and Buffet around the Bangkok Arena, they carefully outline the activities planned, provide maps and directions, include visuals and engage their audience in a review section.
5. Engage a proof-reader
Let’s face it – professionally written content with superb linguistics trumps poorly written and amateur texts. Engage an online proof-reader like Grammarly and Wordy to craft out expert content that will sell.
6. Write Quick Captions for your Social Media Platforms
Sixth, it is prudent to create short and sweet captions for your brand’s social media platforms. Whereas informative and comprehensive content for your websites is helpful in boosting your sales, no one wants to read chunks of content on their social media.
Thus, summarize your website content into short one-line captions for your social media pages.
7. Include a Call-to-Action (CTA)
Finally, CTAs are the foundation of online advertising. They not only instruct your customers to buy your products but also evoke a sense of urgency that will persuade your customers even more without too much hard-selling.
Click here for some catchy CTA examples you can use on your next campaign.
