Your Guide to an SEO Campaign – Everything You Need to Know
A successful search engine optimisation (SEO) campaign will help your website or business rank higher on search engines and drive more targeted traffic to your site, resulting in more conversions and an increase in revenue.
But what does it really take to build a successful search engine optimisation campaign? Where do you start? What should you do to achieve success?
This guide will answer these questions and walk you through how to create a winning SEO campaign from start to finish, including how to find your money keywords, optimise your content and design an effective and engaging website to champion your efforts.
Table of Contents
What is SEO?
Search engine optimisation, commonly referred to as SEO, is a crucial component of any successful online marketing campaign.
At its core, SEO refers to a set of guidelines and practices that help ensure your site is search engine friendly.
In other words, SEO helps your pages rank higher in search results for people to easily find your website or business online.
How Do You Rank High on Google?
The very first thing you need to do is find out where you stand. Go to Google Search and type in your website’s name, plus SEO consultant (to direct you to a SEO checker tool).
You should see a result for yourself—the higher up on that list, the better! The next step is to start digging into where your competitors rank.
Auditing Your Website
A thorough audit of your website forms the foundation of any good SEO campaign. Make sure you know what keywords your customers are searching for and work to ensure your site is optimised for those terms.
Do a few searches that represent what your customers might be searching for and then look at which pages of your site show up in organic search results.
As an example, let’s say you want to get more traffic for your coffee shop.
You can do keyword research with tools like Google Ads, AHREFS or Webmaster Tools, but it’s usually accurate enough to just use plain old Google search operators.
Search for “coffee shop near me” in Google and look at the blue search result links. Now you know what keyword phrases people use to find information about coffee shops near them.
Pay Attention to On-Page Optimisation
One of the most important elements of a successful search engine optimisation campaign is a website’s on-page optimisation.
This means making sure you have all relevant keywords in your titles, headers, and meta tags. Also, make sure that your image names and alt texts are optimised for Google Image Search.
Be sure to include these items on every page of your site as they will impact your rankings on local searches. If you haven’t already set up an SEO campaign, now is a great time to start!
There are a number of off-page optimisation techniques that can help bring your website up in search engine rankings.
The first is to make sure you have a backlink profile—in other words, links from relevant websites. Your site could be interesting and well-optimised, but if no one is linking to it, you won’t appear on search engine results pages (SERPs).
Do guest posts on relevant blogs and submit your content to social bookmarking sites like Digg and Reddit.
Reviews & Brand Mentions
There’s no doubt that reviews and brand mentions are a huge factor in your site’s ranking. In fact, most say up to 70% of your ranking comes from reviews and brand mentions.
Having a strong online presence will also generate more opportunities for reviews from both potential customers and influencers.
Find a Good SEO Partner
Want to raise your company’s online presence by increasing website traffic?
With First Page Digital, a top SEO agency in Singapore, your company will be prepared for everything from link building and on-page SEO, to reputation and social media management. No matter how long you want your campaign to last, our SEO professionals will help you achieve your target goals.
Our team is fully committed to providing you with end-to-end SEO solutions to increase your online presence on search engine results and generate more revenue and leads for your business. We are here to help you grow your business.