Engaging a Content Agency? Ask These Questions First
Without a strong online presence, you may be missing out on opportunities for further market exposure and business growth. Ultimately, a strong online presence is a way to effectively spread the word about your business and secure a larger customer base.
A content agency’s job is to create engaging or entertaining content that provides useful information. A content agency creates content with the reader in mind and pays close attention to Search Engine Optimisation (SEO). The best content agencies know the most effective SEO techniques to increase a business’ exposure, thereby increasing its bottom line. Below we’ll highlight the most crucial questions to ask the content marketing strategist of the prospective agency.
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1. Do you do SEO?
SEO is the process of improving your site’s ranking and involves several aspects including site speed and ensuring your content is optimised for the relevant keywords. Ask the prospective content agency how it goes about ensuring content is created such that it is favoured by Google. Consider the following questions:
- What keywords will you use and what is the search volume for each?
- How will you structure your content?
- Will you optimise titles and meta descriptions
Besides providing relevant results that address a query, Google also considers the speed of a website when ranking content. Users appreciate faster-loading websites. The load time should be less than 2.5 seconds to rank high in search results. Ensure that the agency you are considering working with considers this as well as the other factors that ensures your website ranks.
2. How can you help my business?
Whether engaging blog content or social media, quality content has become the driving force for traffic. The online consumer has changed, and keyword stuffing and invisible text are no longer good enough. Consumers want content that is relevant, expertly curated and easily digestible. For any kind of writing content, this means using a mix of keywords, word order variations, synonyms, and making sure content is at an appropriate reading level and free of grammatical errors. Here are some of the different kinds of content that agencies should be able to create:
- Blog posts
- Web content
- Email marketing
- Website landing pages
- Videos and image galleries
SEO and content marketing agencies are experts in these fields and keep up with the latest trends that their clients can use. You can therefore also get fresh perspectives and can tap on their industry experience to develop new ideas and techniques that your team may not have previously considered.
In short, engaging the services of a content marketing agency can increase your company’s productivity, SEO rankings and effectively bring more customers to your website with higher quality content and industry-leading marketing techniques.
3. What results can we expect?
When you hire a competent content agency, you can expect to see an increase in the exposure of your business. They can essentially place you higher up on Google’s search engine results pages (SERPs) and bring more traffic to your websites. However, what sets the best content agencies apart from the rest, is that they ensure only the highest quality content is used.
Even the best content, SEO protocols and marketing campaigns don’t work overnight. But they do work. Allowing good content the time to build appreciation with your clients and potential customers is key. As the quality of your content, SEO protocols, and marketing strategies improves, so will your business traffic.
4. How do you report results?
The first step in generating compelling reports for their clients is to use the right tools to pull and translate the performance data. Ask your prospective content agency about the tools they employ, how they work, and how they differ from each other. Ultimately, you want the team that uses the best tools. These are not always the most expensive tools but rather those that streamline the reporting process and give you more access to how your business is performing after engaging a content strategist.
5. Do you specialise in any industries?
Since agencies work with many types of businesses in many different industries, their writers are versatile and equipped to quickly grasp concepts and break down complex ideas into easy-to-read blogs and listicles. Good content agencies will have testimonials from individuals and companies at the ready, and you’ll be able to see some feedback about their skills, expertise, organisation and quality of work.
It is particularly important to verify expertise in fields such as content writing. While most content writing can be done with relevant research, some projects require more specialised writers. If you require research projects, or white papers, you need to know that the content agency you choose can deliver that type of in-depth, accurate research-based writing.
This is where First Page Digital Singapore comes in.
Engage First Page Digital Singapore for content marketing services
We are the leading content marketing strategy agency in Singapore. With First Page Digital, you can develop a strategy that gets results and craft an effective message for your company. From the beginning of the campaign until the end, we’ll monitor content performance to ensure that you get the greatest engagement for the lowest cost.
Increase your brand reputation, grow your audience, and generate more leads and sales with your content. First Page Digital can create content for your business that will inspire, educate, and generate traffic. By creating striking content for your business, we can attract the ideal audience to engage with it and spread the word about you. Contact us today for a content agency invested in the growth and prosperity of your business.