LinkedIn is not like any other social media platform which prioritises casual interactions between users. Instead, it is a meeting ground for professionals across all industries and sectors, from CEOs to Interns.
This makes it perfect for B2B business opportunities and with more than 722 million members worldwide, no business can ignore the potential for lead generation, community engagement, and strengthening your brand identity on the platform.
You might be wondering “How do I use LinkedIn for marketing? How can I stand out from the crowd?”. Marketing on such a dynamic platform is challenging, even with the various tips that LinkedIn suggests for business owners.
First Page Digital Singapore understands the power of LinkedIn as a platform, and our LinkedIn digital marketing solutions can be customised to suit your business needs. To get you started, here are 5 essential tips to help your LinkedIn marketing campaigns succeed:
1. Use the right hashtags
LinkedIn has optimised its algorithm to favour posts with hashtags. This enables users to discover and follow relevant topics and interests as well as share their own insights and knowledge. If used correctly, hashtags are a powerful part of your marketing toolkit and can re-engage existing customers while connecting you to new customers.
Discover which hashtags are being commonly used in your field, and always remember to be relevant. Using popular but unrelated hashtags in your post might boost your visibility but unless you’re connecting with your target audience, that might not translate into lead generation.
2. Publish long-form content
In September 2021, LinkedIn enabled the ‘Articles’ feature for company pages so you can now create long-form content marketing for your business. Long-form content can develop your brand identity through thought leadership, and drive engagement with the wider LinkedIn community.
This could also be a valuable way to deliver your posts to a wider audience; when you publish content on LinkedIn it becomes part of your overall profile and is visible to users landing on your page.
3. Boost reach with LinkedIn ads
As with any social platform, LinkedIn’s marketing solutions allow you to target specific audiences with ads. Different ad types such as text, message, carousel, and dynamic ads have different impacts on your reach; for example, dynamic ads can build awareness, drive conversions, use follower ads to promote your LinkedIn Page or use spotlight ads to increase traffic to your website or landing page.
4. Post actionable content
Posts between 1900 and 2000 words gain the most significant number of post views, likes, comments, and shares. Regardless of word count, the post should be relevant, concise, and attention-grabbing. End your LinkedIn post with a compelling CTA so that once you’ve hooked the reader in, you can convert that into a lead!
5. Stick to a consistent schedule
According to LinkedIn Analytics, the best days to post content are between Tuesday and Thursday, either early in the morning, lunchtime, or early evening; with an additional bonus sweet spot between 10 am and 11 am on Tuesday.
Scheduling your marketing campaign on a consistent and regular basis helps to build familiarity and trust with users, and your analytics will change to reflect the behaviour of your target audience over time.
Stand Apart from the Crowd with First Page Digital Singapore
As Singapore’s premier LinkedIn ads agency, we can help you grow your business and boost leads by 200%. With integrated analytics and reporting throughout the campaign process, we deliver responsive and continued success along with a proven track record.
Contact us to find out how First Page Digital can craft the right LinkedIn marketing solutions to help your business succeed!
