5 Social Media Platforms Every Marketer Should Look Out For In 2022

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If you’re not using social media to promote your clients’ businesses, you’d better have a really solid reason why that is. Because in terms of ‘bang for your buck’ marketing, be it for brand awareness, sales or lead generation, customer engagement or otherwise, it’s hard to beat the value social platforms bring.

These days, though, there seem to be new social media apps popping up all the time. So which of them are showing the biggest promise to utilise throughout 2022 in order to ensure you’ll achieve the highest possible ROI for your clients?

To help you on your way, here are the following 5 social platforms showing the most promise for this new year. We’re not going to go into what each of the platforms are all about, with the assumption that as a marketer you’re already well and truly across them all. Instead, we’ll delve into the nitty gritty of why they’re worth their weight in gold.

Instagram

At just under 1.1 billion users monthly across the world who spend almost as much time on it as Facebook, the strategy of Instagram in terms of marketing is relatively straightforward: show, don’t tell.

Shoppers want to be able to see what latest products their friends have bought and then take minimal steps to purchase said products as easily as possible. As such, minimise the steps it takes the user to complete a purchase wherever you can to maximise ROI.

TikTok

It’s definitely no secret that TikTok’s popularity has absolutely skyrocketed in a very short amount of time. As a matter of fact, although it’s 7 years younger than Instagram it currently boasts just as many monthly users as Insta (1.1 billion). Oh, and let’s not forget the fact that it has the highest engagement rates of any social media platform, too (and by a pretty huge margin, at that).

It looks as though people (mostly under 30s) are after quick-to-consume videos at a mass scale, and TikTok is providing precisely that.

What does this mean for marketers? If your client’s demographics include under 30’s, it’s time to incorporate some quick-cut videos and explore which hashtags should be utilised to get as many pairs of eyes on it as you can.

Pinterest

Considering about half of Pinterest’s US users are making purchases on the platform, maybe it’s time to bring your clients’ products onto the 450-million-users-per-month social platform.Hit those higher engagement rates by showing the product in action instead of just as a standalone shot of it, because if you do so you have a 70% higher chance of shoppers engaging with it and drastically increase the purchase potential.

YouTube

Years ago, YouTube was used by a number of brands as a sort of ‘video graveyard’, where the only things being uploaded were current and old TV ads. Nowadays, in the age of smartphones and widespread video consumption wherever we are, the sense of urgency to reinvigorate YouTube channels by brands has been palpable.

The introduction of Shorts and Live streaming in 2021 has enabled the platform to expand its marketable abilities for brands; it’s just got to be done the right way. And because it’s such a versatile social platform these days, every brand should have its own personalised approach to the video content being uploaded/streamed.

Monthly users total a substantial 2 billion, so understanding your clients’ individual needs will allow you to develop a YouTube strategy that can help them on their way to success.

LinkedIn

One of the brands within your umbrella have a B2B marketing objective? It’s still pretty much impossible to bypass LinkedIn if that’s the case. Of course, some/all of the other platforms we’ve discussed can (and most likely should) make up part of the overall social media marketing mix, but as far as connections between your clients’ businesses and other people and businesses relevant to it, LinkedIn is king.

Remember though, when creating content for LinkedIn you have to keep in mind that the audience is totally different. You’re not sharing content to the consumer, so develop the content as such.

So there you have it – our top 5 social platforms we reckon every marketer needs to stay on top of in 2022 if they really want to deliver the best results for their clients.