5 SEO Trends Consultants Say Businesses Should Look Out For In 2022
Life is unpredictable, and so is the SEO industry. Google keeps on updating its algorithm from time to time, hence, depending on the same old strategy won’t do any good to your rankings as well as to your business.
If your aim is to be at the top, you need to keep pace with the changing SEO trends. This means keeping an eye out on what the 2022 Google algorithm has in store for you to stay at the top of your field.
To help you stay ahead of the curve, here, we have compiled a list of 5 trends SEO experts say you should look out for in 2022.
1. Passage Indexing
Google announced the new ranking algorithm ‘Passage Indexing’ via the Google SearchLiaison Twitter account on February 11, 2021. This new technology allows Google to rank individual passages within a page in search results for relevant search queries. This means that if a particular passage inside your article answers the search query, it will be able to show up in search results.
Through passage indexing, Google crawlers will understand the relevancy of specific passages within your content and rank them based on the search query. So, if you have written long-form content and have organised it into individual passages, this will increase the chances of ranking. Our digital marketing agency in Singapore can help you get SEO-optimised, premium content writing by professional writers.
In a ‘Search Off The Record’ episode, Google Search Advocate Garry Illyes confirmed that 2022 will be the year Google makes its crawling and indexing process tenable in order to keep up with Microsoft’s 2021 IndexNow API.
IndexNow API came into existence in October 2021 and made updating search engines about new pages much less time-consuming. Thanks to the IndexNow API, search engines Bing and Yandex are now immediately notified whenever a website updated its content, deleted a post, or published a new post – resulting in faster indexing
Now Google is soon going to be joining the list. Currently, they are in the testing phase to check if this protocol actually improves the indexing process. However, SEO experts estimate this could prove beneficial to businesses, as this will reduce crawling demands on the server, resulting in faster search engine load speeds and quicker exposure of their homepage to potential customers.
3. Voice Search
As technology is advancing with the rise of innovations like Google’s Home Assistant, Apple’s Siri, and Amazon’s Alexa, voice search is getting its due attention. Moreover, it is undeniable that voice search has become a part of everyone’s daily lives, as it is no longer restricted to mobile phones. So to make your website or business stand apart from the crowd and shine at the top of the search result page, you need to incorporate voice search optimisation in your SEO strategy according to experts.
To optimise for voice search, work on longer and natural-sounding phrases that people use in everyday conversations. For example, having an FAQ page with direct answers to queries is a good way to optimise for voice search.
4. Video SEO
With the rise of platforms such as TikTok, online videos are clearly the way forward and are expected to surpass other content forms in the future. Featured Snippets in search results today even include YouTube videos, mainly for queries where the searcher is looking for step-by-step instructions. In other words, now is the time to get started with the video content (if you haven’t yet) and get a lead on the competition.
Optimise your videos for search by breaking its content into chapters that make it convenient for Google as well as viewers to understand its content. This can also get clips from your video ranked as Featured Snippets by Google. Remember to embed your videos into your website and blog posts, whenever you get the opportunity, to improve bounce rates.
If you are new to creating videos or are not able to make the best use of this trend, our digital marketing agency can help you out with Video SEO.
Following its launch of the Bidirectional Encoder Representations from Transformers (BERT) machine learning technique in 2019, Google has been planning to improve the quality of search results by introducing the Multitask United Model (MUM), which is projected to be more powerful than BERT.
This new Natural Language Processing Model is capable of analysing video, images, and text within 75 languages, hence, giving answers to even complex search queries. This will work by combining different aspects of the search query together with the user’s search intent to provide accurate answers.
Google is still testing MUM that is soon expected to be out. MUM clearly emphasises on search intent, that too in an extended way, hence, this should also be a part of your digital marketing strategy. Even if you don’t know about the capabilities of MUM, you can still prepare yourself by offering in-depth and readable content on your website and not focusing on keyword stuffing by getting access to our SEO services.
As SEO is only getting more complex, you will need the help of an expert SEO agency which knows Google and its algorithms thoroughly to help you out in forming the right digital marketing strategy for your business.
First Page Digital is a digital marketing agency in Singapore that helps businesses to create an effective SEO strategy to empower their digital presence. Our digital marketing consultants stay informed about the latest trends in the SEO industry and are able to design fitting marketing strategies in line with the latest SEO innovations.
We are not limited to SEO services, but can also help you out with Google Ads, Social Media Marketing and a lot more. If you are looking to flourish your business in Singapore by expanding your digital presence, get in touch with First Page Digital today.