The Favourite QR Code Generator of Singapore Businesses.

Successfully reach both your online and offline audience using our 100% free QR code generator. An absolutely essential tool for every Singapore business looking to boost engagement and break through the monotonous barriers of old-school marketing!

Create a QR code using our free generator

Step 1: Head to the top of this page.

Step 2: Choose the kind of application you’d like the QR code to be. In this guide, we’ll go with a link as this is the most common option for businesses.

Step 3: Paste the link you’d like the QR code to point to in the URL field.

Step 4: Go through each of the rendering options as required (size, colours and gradient, dot shapes, etc.).

Step 5: Either upload your business logo or choose the watermark that coincides with the action of the QR code (you can leave this blank if you’d like, though).

Step 6: Click on the ‘Generate QR code’ button.

Step 7: Once your QR code pops up, you’re free to print or save it and use it in your marketing assets!

QR Code Basics

QR codes have become commonplace in our lives, with wide usage from shops, public institutions, and even the government.

Short for Quick Response codes, they’re a type of two-dimensional barcode which can contain different kinds of data such as links to websites, coupons and other digitally-linked information.

Their ability to share information contact-free made them very popular during the COVID19 pandemic, and you can now find them all over the place, from magazines and product packaging to outdoor advertising, social media posts and much more.

Why your marketing strategy needs QR codes

A lot of businesses are already experiencing substantial benefits (including skyrocketing ROI) by bringing static and dynamic QR codes into their marketing mix to improve customer engagement. And if your competitors are doing it already but you’re not, you’re missing out on revenue.

If you've been umm-ing and ahh-ing about whether or not to start using dynamic and/or static QR codes as part of your marketing strategy, the benefits of making the move speak for themselves.

Boost customer engagement

Making better connections with your audience helps to grow the relationship into something much stronger, and improving the way you engage with them is a great way to do this.

By using QR codes, you're able to increase customer engagement while making these engagements more interesting and interactive. Instead of the boring old ways, you can do things like generate a custom QR code to print on your product label that, when scanned by your customers, takes them to an exclusive competition, fun video or something else.

Makes cross-channel marketing easy

Not too long ago, traditional advertising methods like outdoor ads and print were very limited in terms of communicating your message. All you had was that split second of your audience walking past your billboard or flipping the page of a magazine to get your message across.

But these days, by including high resolution QR codes you can grab their attention with the creative of your ad, and continue telling your brand’s story via the QR code that links to your YouTube channel, website or social profile.

Uncover audience insights

Any marketing campaign worth its weight is going to include collecting data and analytics that will go towards tweaking future marketing efforts and provide valuable audience insights to the business.

And while it's easy to track data when running digital campaigns, the same can’t be said with traditional ad spend. That is, until the QR code came along.

A number of different approaches can be used to gather scan statistics. The most appropriate method will be based on where your custom QR codes created are pointing, and analytics including amount of people that scan, time and date of scan and scan location can all be collected in real time.

No matter what your tracking goals might be, our team knows exactly what’s needed to make sure you get all of the data you need.

Minimise error correction levels

When’s the last time you had to type in a URL as plain text? Yes, manually typing in a URL is so last century, people. And that’s a good thing, because people typing it in themselves can easily lead to errors which result in 404 errors or even the wrong website altogether.

Avoid error correction by creating a custom QR code that stays valid forever and points your audience directly to wherever you want them to go. By doing this, you’re making sure the user experience is seamless, and you can tell your brand’s story without any hiccups interrupting it.

Expand on your story

A print ad, outdoor ad or even your product packaging only offers so much space for you to communicate on. If you need more space to provide further information (e.g. where each of the ingredients was sourced), a created QR code that takes them to built in landing pages on your site is the perfect way to bypass this space limitation.

Frequently Asked Questions

What is a QR code?

A Quick Response or QR code is a 2D scannable pattern which can be created to perform actions such as pointing to specific links, copying numbers to the recipient’s phone, displaying textual information and more.

They can be found in a multitude of places including (but definitely not limited to) in magazines, on the packaging of products, on outdoor advertisements and at airports.

What information can I put in a QR code?

There’s a long list of what you can incorporate into a QR code. Because it offers so much more capacity than its ancient counterpart, the linear barcode, its potentials are almost limitless.

Some examples of actions you can put into a QR code include:

inking directly to your website
Sending location coordinates
Calling a phone number
Following a social media account
Posting on a social media account
Directing to your Google Reviews page
Linking to YouTube (or any other URL for that matter)
Offering discounts and coupons
Directing to a contact form for further information request or feedback
Signing up to your e-newsletter
Becoming a loyalty member
Offering instant and necessary information (e.g. menus at a restaurant)

How are QR codes different to standard (linear) barcodes?

Linear barcodes are only able to provide a scanner information in a line, which restricts the ability to share data to just one straight row of stripes (one-dimensional).

QR codes, however, create another dimension into scannable data reading which increases how much information can be offered by combining horizontal and vertical reading (two-dimensional).

While a linear barcode might be able to provide information such as the product’s number and possibly where it’s located, a QR code can offer a whole lot more as well; its production date, expiry date, condition and much more.

QR codes can hold up to 4,296 alphanumeric or 7,089 numeric characters at a time – a heck of a lot more than the maximum of 85 characters a linear barcode can.

How can QR codes help my business grow?

By bringing QR codes into your marketing strategy, there are a lot of ways this can help to grow your business – here are just a few.

Boost your social media following: It can prove to be quite tough to grow the amount of social media followers you have. Adding a QR code that links to the social platform you want to grow to all of your marketing material simplifies the sign-up process for your audience and increases the chances of conversion.
Quick and easy feedback: Negative feedback is a great way to know where to review and revise the way your business operates. Positive feedback is a great morale booster and can act as a highly effective promotional tool when others can see it. Make it easier for your customers to leave feedback by building a form online and creating a QR code linking to it.
Increase app downloads: If you’re thinking about launching an app (or have already), chances are you’re not going to see much activity if you simply publish it and hope for the best. Boost awareness and help to increase its download rate by utilising QR codes on your promotional material. This code should take users directly to its location on the App Store/Google Play Store directly.
Simplify the discount/coupon process: Making the lives of your customers easier should be a huge focus for your business. Creating QR codes for them to scan offering discounts or coupons is a great way to simplify their lives and drive repeat business.
And because they’re digital, they can easily be shared between your customers and their friends and family, expanding your potential customer base.

Where can I use QR codes?

For business purposes, you really can use them in all kinds of ways – provided they align with the goals you’re looking to achieve in your marketing. Don’t just use them for the sake of using them!

Here are some great examples of ways to use QR codes for business purposes:

Add them to product packaging linking to videos that show customers how to use the product or to share further information about it.
Print one linking to your Google Reviews page and have it displayed in your store to help increase the number of positive reviews you have.
Include one in a social media post which takes users to an exclusive discount you’re offering to your followers.
Use one in print advertisements that takes engaged consumers to an enquiry form.

There really are so many innovative ways you can use QR codes to better promote your business. If you need some help coming up with ideas, we’re always happy to help. Call us on 1300 479 226 for a QR code brainstorming session!

How do I make a QR code?

If you want to make your own QR code you’ll want to use the best, most convenient one available, right? Head to the top of this page and use our super easy-to-use QR code generator and you’ll have a uniquely generated code you can use wherever you wish.

Significant negotiation clout with our partners

Our network of partners gives us access to first in-market media products, collaboration plans and inside intel, so we can keep you ahead of your competition.

Terms of Business