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What are Display Ads?

There’s more to Google ad placements than keywords, search engine optimisation, and appearing at the top of search pages through PPC campaigns. Google also has a Global Display Network that allows businesses to display selected content such as banner ads across a number of relevant sites that have opted into their display scheme.

According to recent numbers, the Google Display Network reaches over 90% of internet users worldwide across more than 2 million published sites. That’s an incredible audience just waiting to be tapped and at First Page Digital, we’re experienced in developing and implementing a strategic display ad campaign that enables you to make sure that your product is being seen by your target audience.

Google position

Guarantee your ROI with Singapore’s fastest growing agency

At First Page Digital we don’t just talk the talk, we walk the walk. We’ve lived and breathed digital marketing since we first launched in 2011, working with thousands of clients all over the world to generate 1.2 million qualified leads. We know that no advertising campaign is ever the same and our pay-per-click team works hard to tailor bespoke strategies that will fit your business like a glove and help you achieve your goals.

Our team of skilled strategists know exactly how to place your Google display ads across a number of relevant websites in order to form clever marketing campaigns that will remind your existing client base about your services, while also drawing in new customers who have expressed interest in your type of products or services through search engines.

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How Google Display Advertising Can Help Your Business

Popeye had to eat spinach in order to be strong, and you have to set up a product feed before you can be a superhero on Google Shopping.

If you don’t have one yet, you’ll need to create a Google Merchant Center account here. Your merchant account will be the place you add your product feed, and how you connect your product data to Google Ads so that you can start building shopping campaigns. This is where you’ll also configure your basic business information, shipping, and tax settings.

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A Monitored Selection Strategy That is Tailored To You.

Having such an extensive network at your fingertips can be fairly overwhelming and it’s tough to know where to start without the right information. You could easily end up spending too much of your marketing budget on displaying ads on websites that will result in no increased traffic or conversions for your business.

We’ll help you to make the right choices by constantly reviewing how your ads perform across the site they’re placed, offering ongoing improvements for current campaigns while also building stronger data for future ads.

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Keeping a Close Eye on Your Competitors

If you want to make sure that all eyes are on you then you’re in luck. Our qualified team of PPC and Google Ads marketing experts are constantly performing detailed competitor analysis’ and ongoing audits over the course of our campaigns to keep you on top of your industry.

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Access to Specific Audiences Without Going Over Budget

Not only do the cost-per-clicks tend to be lower, but Google Display Advertising allows you to choose exactly when and where your ads are shown so you can rest assured that your business is primed to reach an audience that is highly engaged with your products and services at all times. Most importantly, we work with you to ensure that you have total control over your spending. No hidden fees.

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Get Results Right From the Start

Google display ads will drive traffic to your website immediately after they’re set up. From the outset your ads will be seen by potential customers that are already interested in what you have to offer them, they just need to know you exist. Once your display ads are set up those target clients will have no trouble finding your business, pulling in new customers instantly.

FAQs by our SEO Director

Google Ads are split between two networks - the Search Network and the Google Display Network (GDN). The Google Display Network alone reaches over 90% of global internet users and expands across 2 million sites. Google Display Advertising, unlike the ads you see at the top of search pages, are visual banner ads on sites that support it.
Placing your ads on the Google Display Network (GDN) allows your business to reach users across thousands of different websites and apps. These sites comprise both large, well-known sites and smaller niche sites. Google Display Advertising, when combined with SEO campaigns, can maximise the scale and effective targeting of your consumer base. This can help your business connect with the right customers more frequently.
With Google Display Advertising, you get to choose when and where your ads are shown. This strategy is cost-effective, allowing your business to reach and connect with customers who are highly engaged with your products and services. The cost-per-clicks also are lower. Working with a good agency also gives you better control over your spending - all with expertise.
The right agency understands the value of a monitored selection strategy that helps your business goals. With First Page Digital, specialised teams will help you review and manage the quality and returns for your ads while building on data for future ads. By monitoring your competitors, we make sure your Google Display Ads position you at the top of your industry.

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