There’s more to Google ad placements than keywords, search engine optimisation, and appearing at the top of search pages through PPC campaigns. Google also has a Global Display Network that allows businesses to display selected content such as banner ads across a number of relevant sites that have opted into their display scheme.
According to recent numbers, the Google Display Network reaches over 90% of internet users worldwide across more than 2 million published sites. That’s an incredible audience just waiting to be tapped and at First Page Digital, we’re experienced in developing and implementing a strategic display ad campaign that enables you to make sure that your product is being seen by your target audience.
At First Page Digital we don’t just talk the talk, we walk the walk. We’ve lived and breathed digital marketing since we first launched in 2011, working with thousands of clients all over the world to generate 1.2 million qualified leads. We know that no advertising campaign is ever the same and our pay-per-click team works hard to tailor bespoke strategies that will fit your business like a glove and help you achieve your goals.
Our team of skilled strategists know exactly how to place your Google display ads across a number of relevant websites in order to form clever marketing campaigns that will remind your existing client base about your services, while also drawing in new customers who have expressed interest in your type of products or services through search engines.
Popeye had to eat spinach in order to be strong, and you have to set up a product feed before you can be a superhero on Google Shopping.
If you don’t have one yet, you’ll need to create a Google Merchant Center account here. Your merchant account will be the place you add your product feed, and how you connect your product data to Google Ads so that you can start building shopping campaigns. This is where you’ll also configure your basic business information, shipping, and tax settings.
Having such an extensive network at your fingertips can be fairly overwhelming and it’s tough to know where to start without the right information. You could easily end up spending too much of your marketing budget on displaying ads on websites that will result in no increased traffic or conversions for your business.
We’ll help you to make the right choices by constantly reviewing how your ads perform across the site they’re placed, offering ongoing improvements for current campaigns while also building stronger data for future ads.
If you want to make sure that all eyes are on you then you’re in luck. Our qualified team of PPC and Google Ads marketing experts are constantly performing detailed competitor analysis’ and ongoing audits over the course of our campaigns to keep you on top of your industry.
Not only do the cost-per-clicks tend to be lower, but Google Display Advertising allows you to choose exactly when and where your ads are shown so you can rest assured that your business is primed to reach an audience that is highly engaged with your products and services at all times. Most importantly, we work with you to ensure that you have total control over your spending. No hidden fees.
Google display ads will drive traffic to your website immediately after they’re set up. From the outset your ads will be seen by potential customers that are already interested in what you have to offer them, they just need to know you exist. Once your display ads are set up those target clients will have no trouble finding your business, pulling in new customers instantly.
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