On average, an SEO campaign costs between $1500 or $10,000 per month, depending on your objectives and level of competition. Our SEO specialists conduct in-depth research into your website’s history, target market and industry complexities to ensure we only take actions that achieve your objectives.

The techniques required to deliver a successful SEO campaign are different for every business. Naturally, this means the cost can vary considerably too. For instance, some niches involve a much higher cost per keyword to attract the perfect target market.

Although all businesses can benefit from SEO, 8 businesses that need it the most are:

• Startup companies and small businesses
• E-commerce stores.
• Niche companies
• Online services and SaaS providers
• Companies that are locally exclusive
• Professional medical practices such as dentists and doctors, etc
• Professional legal services
• Hospitality establishments such as bars and restaurants

One of the main reasons SEO is such an appealing aspect of digital marketing is that it delivers massive leads and sales when handled by a specialist.

According to 70% of internet marketers, SEO is more effective at driving leads and sales than PPC ads. By using high converting keywords alongside many other techniques, your website will climb the search results and see your target market flood your homepage.

Across seamless website navigation, page categories, compelling product descriptions and high-quality imagery, you can appeal to customers at every stage of the marketing funnel and increase sales. However, these strategies need to be tailored to your company’s precise goals.

By implementing specific keywords, content strategies, and technical fixes, SEO can increase your website's visibility on search engines like Google and Bing.

As a result, your website becomes more discoverable and attracts more potential customers, which can lead to increased traffic and potentially higher conversion rates.

As you plan and implement a carefully considered SEO campaign, it also establishes trust and credibility with your customers while ensuring your content responds to Google’s E-A-T guidelines.

You can definitely do SEO yourself , however, it is recommended to work with marketing agency to save time, energy and money.

Approximately 85% of people conduct online searches before purchasing, which is why a professional SEO team is key to success.

An SEO specialist can create a comprehensive strategy that includes both on-page and off-page optimisation strategies to maximise your results. So, it is worth investing in an SEO expert rather than doing it alone.

First Page works with various e-commerce companies to help them maximise their online presence and sales.

With an estimated 39% of global e-commerce organic traffic arriving on your website via a search engine, ensuring your business ranks highly on SERPs is critical to success.

Whether you want SEO-only services or a completely new e-commerce website, First Page has you covered. From designing a sleek and user-friendly e-commerce website to setting up efficient payment systems, we ensure that our clients are able to successfully sell their products online.

Here are 7 indicators to check that your SEO is working:

• Impressions: Are your pages showing up frequently in search results?
• Traffic: Check your website's organic traffic.
• Conversions: Are visitors taking desired actions on your site?
• Amount of pages ranking: How many of your pages are ranking for keywords?
• Quality backlinks pointing to your site: Backlinks are one of the most important Google ranking factors.
• Referrals: Referrals increase trust.
• Domain and page authority: This measures the credibility of your website.

SEO is an ongoing process, so you may not see results instantly.

With something as critical as SEO, you want to choose your team wisely.

• We've developed a list of the 10 most important questions you should ask your SEO agency. Remember to ask for:
• Which team members will be responsible for your SEO
• Details of your point of contact
• How they acquire links
• Proportion of SEO experts on the team
• The time it will take to see changes
• How success is tracked
• How frequently you will hear from them
• Pricing policy
• Similar clients they've worked with
• How much experience they have

SEO plays a significant role in a company's success, which is why we recommend outsourcing a professional SEO team rather than trying it in-house.

No matter what your budget is, an SEO company will be able to advise you on the most time and cost-effective tactics to obtain the best return on your investment.

An SEO agency comprises experts who stay up to date with all the latest search algorithms and strategies. Plus, they bring an unbiased, fresh perspective that can truly take your website's visibility to the next level.

Considering how important search engine optimisation is to your success, make sure your campaign is being handled by local specialists only.

And the top SEO agencies should also have a holistic digital marketing approach. You should consider the tips below when choosing an SEO company:

• Choose an SEO Company That Is Ranking Their Own Website
• Expert assistance with Google ads and search engine marketing
• Creating a unique online marketing strategy for your business
• Ensure they operate ethically and don't use black hat methods
• They have case studies and transparent reporting
• Visit the SEO company in person
• Do Your Homework and understand the risks

As SEO is a form of organic marketing, you should expect to wait a little longer to see results than if you paid for PPC ads.

This also means that the traffic guarantee of an SEO company will be time sensitive. A reputable marketing agency will guarantee that your chosen targeted keywords will appear on a certain page of Google by a specified date.

Although the Google algorithm is constantly changing, a skilled SEO team is always prepared for changes to ensure the success of their clients.

Domain authority indicates how relevant a webpage is for a certain topic or sector.

Generally speaking, the higher a website's domain authority, the more likely it is to appear at the top of search results.

Boosting domain authority all comes down to building credibility with search engines. Quality backlinks from other authoritative websites, regularly-updated content, and a strong technical foundation can all help improve a website's domain authority.

While there isn't a single magic formula for boosting your site's position in search results, improving your domain authority is definitely worth considering in order to attract more online traffic.

Backlinks are an essential part of a successful SEO strategy since they demonstrate to the main search engine algorithms that your content is valuable and trustworthy.

It is important to note that not all backlinks are created equal. The more reputable and relevant the source, the better the SEO boost. Each quality backlink serves as a vote of confidence for your website.

If you receive a large number of backlinks from other websites, search engine rankings will prioritise your page, increasing its visibility.

What link-building techniques do you employ to help with rankings?

There are numerous methods available that might assist you in obtaining links from other websites. To make things easier, we've compiled a list of the 8 most effective link-building strategies to boost your SEO:

• Conduct comprehensive keyword research
• Utilise keyword-rich anchor text
• Continually update your links
• Request backlinks from relevant websites
• Design appealing visuals or infographics for social media
• Create engaging content that is worth sharing
• Partner with influencers to reach a wider audience
• Make use of local SEO by incorporating keywords that indicate the location of your product or service

There are two main approaches to SEO: black hat and white hat.

Black hat SEO relies on tricking Google's algorithm to boost rankings, whereas white hat SEO focuses on enhancing the user experience.

Black hat tactics can range from keyword stuffing to link farming, and while they may offer short-term gains, they ultimately violate search engine guidelines and often result in getting a site penalised or even banned.

White hat SEO, on the other hand, utilises ethical strategies such as creating quality content, earning natural backlinks, and optimising the site for user experience.

As a professional marketing agency, we have access to a range of SEO tools for success. These SEO tools include:

• Hubspot: Offers comprehensive data on keyword rankings, website performance, and competitor analysis.
• Semrush: Helps us track and improve a client's search engine visibility.
• Ahrefs: Provides valuable insight into a client's backlink profile.
• Google search console: Assists us to monitor clicks, impressions, and overall traffic from Google searches.

Each tool serves its own unique purpose, but together they contribute to a thorough and insightful SEO audit.

Yes - First Page provides a dedicated Google penalty recovery service, available to all our clients, big or small.

Consumers will often search up a business before investing in their products or services. This is why a Google search penalty can be detrimental, as customers may no longer be able to see your website in search results.

A Google penalty is usually the result of a breach in Google's guidelines. Professional recovery services can revert the penalty and increase your website traffic by ensuring your SEO strategy is ethical and safe.

There are benefits to both push and pull marketing when it comes to promoting your product or service.

You should opt for push marketing if you are attempting to spread the word about your product or service, especially a new one. On the other hand, pull marketing is generally the preferred strategy if your main goal is to create buzz about your company and foster loyal customers.

Despite being the easier option, First Page avoids using black hat tactics at all costs. Although black hat strategies might temporarily boost rankings or traffic, we know that they ultimately lead to penalties and a damaged online reputation.

We believe in doing things the right way - creating high-quality content, building genuine connections with customers, and constantly tracking and adjusting our strategies.

At our marketing agency, we focus on creating sustainable, long-term growth for our clients, which is why we will only use white-hat SEO.

A Google algorithm update refers to when Google updates or "tweaks" its algorithm to vary what the SERP displays. These updates enhance results and ensure that users are satisfied with the pages suggested.

As the leading search engine, Google must deliver the most relevant results possible to ensure that users are viewing the best content for their needs. It takes a variety of factors into account, such as user expectations and technology advancements.

As a business owner or marketer, it's important to stay on top of these updates and adjust your SEO strategy accordingly.

Topical authority is the type of authority established by creating relevant, high-quality content.

The more informative, high-quality content you produce will increase the number of visitors who regard your website as an authoritative, trustworthy source on a particular topic.

Search engines consider various factors to determine topical authority, including content depth and quality, inbound links from other authoritative sites, and user engagement.

Above all, make sure your audience finds value in what you have to offer because they're the ones who will cement your reputation as a go-to source for information on your chosen topic.