Why is my site not shown in search?
For an e-commerce business, there is nothing better than seeing your website show up on the first page of the search engine results page (SERP). It signifies that you have a better lead than your competitors and more opportunities for conversions.
Unfortunately, not all business websites make the cut.
Have you tried searching your website using a non-branded search query and wondered why it is not showing up? Let us take you through some reasons that prevent your site from appearing on the top list of SERPs.
#1. Your Website Has Poor User Experience
Attracting your target market to your website is a difficult task. Getting them to stay on it longer is even more challenging. Visitors leave a site quickly when they are unable to get the information they need or when it is inconvenient to navigate through the site. These indicate that the website offers a poor user experience.
Bad design and structure often constitute a poor user experience. Just as visitors find it hard to navigate your site, search engines find it difficult to crawl the content on such sites. This shows that good user experience is important for search engines to understand your website and its contents better to allow it to rank for the search queries you are targeting – i.e. if your website does not bring any value to visitors, search engines are more likely to penalise it.
To improve the user experience of your site, you should study the preferences of your audience. Some customers may go for minimalist designs while others want to see a vibrant page. Provide a simple structure in which they can easily navigate through webpages, acquire information and make purchases.
These can help reduce the bounce rate of your site – i.e. the rate at which visitors leave a site after viewing a page. Good user experience also translates to brand identity – your target market will be more willing to trust you and what you offer.