Performance Content Strategist

Roles & Responsibilities

We are looking for a talented Performance Content Strategist to join our amazing content team. If you are someone who loves to consume digital media content, have your finger on the pulse and can create content magic using the right set of data and skillsets, this role is for you. The ideal candidate is self-driven, creative, and is a content pro with an eye for design. First Page Digital is a leader in the realm of digital marketing (SEO, performance media, social media, content marketing and more!), not just in Singapore but across the region. We’ve won numerous awards because we love what we do while being awesome at it.

We are looking for a switched-on ace who has:
  • A mindset that continually updates and maintains familiarity with industry trends and best practices
  • Good ad copywriting experience in paid advertising on platforms such as Facebook, LinkedIn and Google.
  • Executed paid social media campaigns while being able to interpret PPC reports and add qualitative insights
  • Excellent self-motivation
  • Commercial awareness
  • Ability to work under pressure and meet deadlines
  • Great teamworking skills with superb communication skills to facilitate cross-department collaboration
  • Project Management – governing timelines that are your own and that of the team and client’s
  • Client facing experience – to communicate and expand on briefs, turning them into performing campaigns
  • IT proficiency
  • Attention to detail and a creative eye to design
  • Exciting and engaging copy writing style
  • Accuracy in terms of grammar and information
  • Ability to generate creative and innovative ideas while creating briefs for content designers
You will be involved in:
  • Create and direct a content strategy that would appeal to the consumers and perform, meeting the needs of the Client
  • Collaborating across the multifunctional team to plan and manage the delivery of rich content across digital marketing platforms
  • Conducting in-depth research into our clients’ industries and their competitors, to generate informational audit reports and other data as required
  • Analyse to identify areas of opportunities in content gaps to drive as much ROI as possible
  • Creating and curating content on various social media channels like Google, Facebook, Instagram, LinkedIn, Twitter, YouTube, TikTok etc
  • Will work across a range of media and formats, interpreting account briefs to compose advertorial content such as slogans, catchphrases, tweets, and scripts for short videos
  • Will require you to research clients, their competitors and the target audience
  • Keep your finger on the pulse to identify opportunities within various digital platform for the benefit of both First Page Digital and our clients
  • Copywrite, copyedit, and create designs using a myriad of tools (e.g., Adobe Photoshop, Canva, Grammerly, etc)
  • Analysis of existing content to align with the strategy
  • Optimise content with the latest content best practices
Rewards you deserve:
  • Generous remuneration and medical
  • Classpass membership with fitness and wellness package
  • Collaborate with a strong and dynamic team
  • Working side by side talented individuals
  • Always new and exciting projects
  • Fun, dynamic company with killer culture!
Key Requirements:
  • Min. degree in Communications, Marketing, or relevant
  • At least 2 to 3 years in performance and/or content marketing
  • Previous agency experience preferred
  • Strong grasp of English with good presentation/verbal skills
  • Must possess good understanding of organic and paid social media marketing and content creation (e.g., content pillars, content calendars, etc)
  • Prior experience in producing engaging social media content is a plus
  • Knowledge of the digital ecosystem, advertising technology platforms, marketing automation systems, and ad formats is must
  • Able to understand what audiences consume and why they do it
  • Able to retrieve and make sense of data analytics across different social media platforms
  • Strong time and project management skills
  • Ability to brainstorm ideas and see them through detailed execution

Why us:
We want Singapore’s’ top talents. Our newly transformed office is a great space to inspire creativity, as well as being close to cafes, hawker centres and public transport. You'll be amongst a highly engaged team of the country's most talented digital marketers and growth experts, with solid prospects for upward mobility.

We’re one of the fastest growing digital companies in Asia, and we take pride in what we do. We want the best, who also want to work with the best.
Please attach your CV with your portfolio and we’ll be in touch for a confidential chat. Let’s do great things together!